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TechCrunch+ roundup: Growth marketing survey, VC TikTok, fundraising amid a downturn

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SAN FRANCISCO, CALIFORNIA - APRIL 11: A Waymo autonomous vehicle drives along California Street on April 11, 2022 in San Francisco, California. San Francisco is serving as testing grounds for autonomous vehicles with Waymo, a Google subsidiary and Cruise, a subsidiary of General Motors, logging millions of test miles throughout San Francisco in 2021. (Photo by Justin Sullivan/Getty Images)
Image Credits: Justin Sullivan (opens in a new window) / Getty Images

According to Crunchbase, more than 17,000 tech workers have lost jobs since the start of this year. That’s painful, but for perspective: TechCrunch tracked more than 100,000 tech layoffs between August and December 2008.

In my experience, founders and investors usually come out unscathed on the other side of events like these. For below-the-line employees, however, unexpected layoffs can be life-changing: One former product manager I used to work with now sells residential real estate, and another works in public health.

As I’ve said previously, if your name doesn’t appear on the team slide of your company’s pitch deck, this is a time to be cautious: Update your resume, dial back your summer vacation plans and start adding more to your rainy day fund.

Building a company is a high-stakes effort, so here’s a promise: I won’t approve articles with advice for navigating this downturn unless the author has direct experience with the matter.

Before Karl Alomar became managing partner of VC firm M13, he led one company through the dot-com bust of 2000 and helped another survive the Great Recession of 2008.


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“The key difference between 2022 and previous downturns is that this contraction was anticipated for a long time, whereas the previous downturns were far more sudden,” he says.

Alomar shared eight elements entrepreneurs should consider in this environment, including his top-level advice that anyone fundraising should pin down at least two years of runway.

“Investors will likely remain on the sidelines for the most part as the markets settle and a new set of comparable multiples has been established,” Alomar said. “This might take a little time.”

On Wednesday, June 29, at 2:30 p.m. ET, Karl Alomar will join me in a Twitter Space to share more strategic advice for fundraising during a downturn. To get a reminder, follow @techcrunch and @techcrunchplus.

Thanks very much for reading; I hope you have a great weekend.

Walter Thompson
Senior Editor, TechCrunch+
@yourprotagonist

8 factors to consider when fundraising during a downturn

Dear Sophie: How do we handle being fully remote when it comes to immigration?

lone figure at entrance to maze hedge that has an American flag at the center
Image Credits: Bryce Durbin/TechCrunch

Dear Sophie,

Our fully remote startup is looking to fill several new engineering positions.

We have not gone through the immigration process with employees before, and a couple of prospective hires will require visas.

One is currently on an H-1B and living in Dallas. Another candidate is currently living in Germany and wants to work from Miami.

What should we consider before hiring these engineers? How do we handle being fully remote when it comes to immigration?

— Distributed and Determined

Dear Sophie: How do we handle being fully remote when it comes to immigration?

Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

inflatable pool toys sitting on top of pool
Image Credits: Toni Cuenca (opens in a new window) / Unsplash (opens in a new window) under a license.

As entrepreneurs began turning lessons learned in bootcamps into basic best practices, startups started giving growth marketers more respect and resources over the last decade.

Here’s the good news: Managers can’t slash your respect budget. Unfortunately, to maximize ROI, every dollar now needs to stretch further than Reed Richards in the last “Doctor Strange” movie.

This time, we asked four experts to tell us how they’d manage a budget of $75,000 and which recommendations they’d offer someone who only had $10,000 to spend:

  • Ellen Kim, VP of Creative, MarketerHire
  • Jack Hallam, growth and community lead, Ammo
  • Jonathan Metrick, chief growth officer, Portage Ventures
  • Jonathan Martinez, founder, JMStrategy

Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

Pitch Deck Teardown: Lunchbox’s $50 million Series B deck

Lunchbox Sample Pitch Deck Cover Slide
Image Credits: Lunchbox (opens in a new window)

Lunchbox CEO Nabeel Alamgir co-founded the company with Andrew Boryk and Hadi Rashid to give restaurants a way to create and manage online delivery and takeout without paying high fees to delivery platforms.

Since then, it’s expanded to create tools for ghost kitchens and restaurant chains, creating a comprehensive digital stack for food service.

In February 2022, the team raised a $50 million Series B, and we have its unabridged, 15-slide deck, which includes a case study, two cogent problem slides and several data points that helped investors imagine its path to an exit.

Pitch Deck Teardown: Lunchbox’s $50 million Series B deck

VCs flock to TikTok to reach the next generation of founders and investors

Image Credits: Bryce Durbin / TechCrunch

Investors are turning to social media as they widen the top of their talent funnel, reports Dominic-Madori Davis.

On TikTok, founders and VCs are engaging directly with a global audience, and it’s leading to acquisitions, funding rounds and the democratization of information that’s historically been held by insiders.

“These are really smart, capable young people who will do great things in the future,” said Craft Ventures Partner Arra Malekzadeh.

“I want to capture their interest and attention early in their lives, so when they do decide to become entrepreneurs or investors, I’ll be someone they know to come to.”

VCs flock to TikTok to reach the next generation of founders and investors

As markets go down, government tech spending stays steady: How can investors tap in?

piggy bank in front of american flag. government spending in tech
Image Credits: artpipi (opens in a new window) / Getty Images

Federal spending on technology is expected to hold steady even as a recession looms, and investors and startups should tap this opportunity, write Josh Mendelsohn and Mike Ference, co-founders of Hangar.

“The current government spending, much of which will only begin moving in the states as they complete their legislative sessions this summer, means that companies have a once-in-a-decade (or more) chance to enter a funded marketplace looking for new ideas.”

Since the infrastructure spending bill included $110 billion for more than 4,300 projects, “for investors, it’s an incredible opportunity to back the next wave of innovation.”

As markets go down, government tech spending stays steady: How can investors tap in?

More TechCrunch

The TechCrunch team runs down all of the biggest news from the Apple WWDC 2024 keynote in an easy-to-skim digest.

Here’s everything Apple announced at the WWDC 2024 keynote, including Apple Intelligence, Siri makeover

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Elon Musk’s posts seem to misunderstand the relationship Apple announced with OpenAI at WWDC 2024.

Elon Musk threatens to ban Apple devices from his companies over Apple’s ChatGPT integrations

“We’re looking forward to doing integrations with other models, including Google Gemini, for instance, in the future,” Federighi said during WWDC 2024.

Apple confirms plans to work with Google’s Gemini ‘in the future’

When Urvashi Barooah applied to MBA programs in 2015, she focused her applications around her dream of becoming a venture capitalist. She got rejected from every school, and was told…

How Urvashi Barooah broke into venture after everyone told her she couldn’t

Slack CEO Denise Dresser is speaking at TechCrunch Disrupt 2024.

Slack CEO Denise Dresser is coming to TechCrunch Disrupt this October

Apple kicked off its weeklong Worldwide Developers Conference (WWDC 2024) event today with the customary keynote at 1 p.m. ET/10 a.m. PT. The presentation focused on the company’s software offerings…

Watch the Apple Intelligence reveal, and the rest of WWDC 2024 right here

Apple’s SDKs (software development kits) have been updated with a variety of new APIs and frameworks.

Apple brings its GenAI ‘Apple Intelligence’ to developers, will let Siri control apps

Older iPhones or iPhone 15 users won’t be able to use these features.

Apple Intelligence features will be available on iPhone 15 Pro and devices with M1 or newer chips

Soon, Siri will be able to tap ChatGPT for “expertise” where it might be helpful, Apple says.

Apple brings ChatGPT to its apps, including Siri

Apple Intelligence will have an understanding of who you’re talking with in a messaging conversation.

Apple debuts AI-generated … Bitmoji

To use InSight, Apple TV+ subscribers can swipe down on their remote to bring up a display with actor names and character information in real time.

Apple TV+ introduces InSight, a new feature similar to Amazon’s X-Ray, at WWDC 2024

Siri is now more natural, more relevant and more personal — and it has new look.

Apple gives Siri an AI makeover

The company has been pushing the feature as integral to all of its various operating system offerings, including iOS, macOS and the latest, VisionOS.

Apple Intelligence is the company’s new generative AI offering

In addition to all the features you can find in the Passwords menu today, there’s a new column on the left that lets you more easily navigate your password collection.

Apple is launching its own password manager app

With Smart Script, Apple says it’s making handwriting your notes even smoother and straighter.

Smart Script in iPadOS 18 will clean up your handwriting when using an Apple Pencil

iOS’ perennial tips calculating app is finally coming to the larger screen.

Calculator for iPad does the math for you

The new OS, announced at WWDC 2024, will allow users to mirror their iPhone screen directly on their Mac and even control it.

With macOS Sequoia, you can mirror your iPhone on your Mac

At Apple’s WWDC 2024, the company announced MacOS Sequoia.

Apple unveils macOS Sequoia

“Messages via Satellite,” announced at Apple’s WWDC 2024 keynote, works much like the SOS feature does.

iPhones will soon text via satellite

Apple says the new design will lead to less time searching for photos.

Apple revamps its Photos app for iOS 18

Users will be able to lock an app when they hand over their phone.

iOS 18 will let you hide and lock apps

Apple’s WWDC 2024 keynote was packed, including a number of key new updates for iOS 18. One of the more interesting additions is Tap to Cash, which is more or…

Tap to Cash lets you pay by touching iPhones

In iOS 18, Apple will now support long-requested functionality, like the ability to set app icons and widgets wherever you want.

iOS 18 will finally let you customize your icons and unlock them from the grid

As expected, this is a pivotal moment for the mobile platform as iOS 18 is going to focus on artificial intelligence.

Apple unveils iOS 18 with tons of AI-powered features

Apple today kicked off what it promised would be a packed WWDC 2024 with a handful of visionOS announcements. At the top of the list is the ability to turn…

visionOS can now make spatial photos out of 3D images

The Apple Vision Pro is now available in eight new countries.

Apple to release Vision Pro in international markets

VisionOS 2 will come to Vision Pro as a free update later this year.

Apple debuts visionOS 2 at WWDC 2024

The security firm said the attacks targeting Snowflake customers is “ongoing,” suggesting the number of affected companies may rise.

Mandiant says hackers stole a ‘significant volume of data’ from Snowflake customers

French startup Kelvin, which uses computer vision and machine learning to make it easier to audit homes for energy efficiency, has raised $5.1M.

Kelvin wants to help save the planet by applying AI to home energy audits