Why ROI has no place in marketing
Entrepreneurs' Organization
APRIL 30, 2021
Here’s what he shared: I was recently chatting to a good friend who runs a successful plumbing business. He was about to start work with a digital marketing agency. My friend’s business runs at a 50% gross profit, or in other words, it costs him 50% of his revenue to deliver on his promise. That is not a good ROI.
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