TechCrunch

APRIL 6, 2021

The value to be gained in the B2B world is something that has been largely untapped. For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted , an audio and video podcast product aimed at B2B marketers.

ventures 82

ventures B2B marketing SaaS financing 82

TechCrunch

JULY 5, 2021

and Germany in particular — they are Europe’s two biggest markets for home improvement and gardening. ManoMano sells products to hobbyists and also targets the B2B market with ManoManoPro. With today’s funding round, the company wants to develop its activities in the U.K.

B2B marketing 124

B2B marketing advice innovation investing 124

TechCrunch

JUNE 23, 2022

million to expand its B2B BNPL solution. is launching BNPL to a B2B market with €4 million. The latest to enter the BNPL field attacking the B2B/SME market is Playter , a London-based BNPL platform aimed at SMEs. Berlin-based fintech startup Mondu has taken in €39.9 Madrid’s RITMO scored over €184 million.

B2B marketing 65

B2B marketing venture capital capital ventures 65

TechCrunch

APRIL 12, 2021

In the B2C market it provides monthly and annual subscriptions that provide unrestricted access to the training content and in the B2B market, it provides bi-annual and annual licenses which provide access to dedicated adversarial training environments with value-added admin capabilities.

capital 101

capital B2B marketing startup venture capital 101

TechCrunch

MARCH 9, 2023

Keith Putnam-Delaney Contributor Share on Twitter Keith Putnam-Delaney is the founder and CEO of Primer , a platform that offers hyperprecise targeting for B2B marketers. Growing a B2B business is becoming increasingly complex.

startup 100

startup B2B marketing creativity SaaS 100

TechCrunch

JULY 22, 2021

Oktopost’s schtick is that it is an enterprise-grade platform for B2B marketers to curate content, organize, and manage campaigns for corporate social media accounts, employee advocacy and social selling. It can also handle social listening and analytics.

B2B marketing 102

B2B marketing media culture accelerator 102

AsiaTechDaily

MARCH 29, 2022

Oxyzo said that it aspires to consistently innovate in the B2B financial services industry by leveraging technology to provide end-to-end capabilities in origination, deployment, tailored structuring, and distribution.

B2B marketing 52

B2B marketing financing finance media 52

Entrepreneur's Handbook

APRIL 24, 2023

Generate Marketing Qualified Leads (MQLs) for your sales team. If you’re in B2B marketing, you probably have a cost per acquisition (CPA) you pay for your leads. As a B2B marketer, you probably also use webinars to generate leads for your sales team.

B2B marketing 86

B2B marketing data collection mix-use strategy 86

TechCrunch

MARCH 8, 2022

Finally, Dance wants to address the B2B market with a new Dance for Business offering. E-bikes now cost €79 per month, or €59 per month if you’re willing to pay for a yearly subscription. Mopeds cost €119 per month, or €89 per month with a 12-month plan. Right now, plans are a bit cheaper due to introductory prices.

transportation 89

transportation B2B marketing sustainability accelerator 89

TechCrunch

DECEMBER 1, 2021

This Series A financing is important in that it marks the company’s entrance into the B2B market. The platform even recently introduced a feature called Goalsetter Invest, which allows users to buy and sell stocks.

education 98

education B2B marketing financing finance 98

TechCrunch

OCTOBER 12, 2022

Delivering Value and Driving Pipeline: How B2B Marketers Can Tackle Both , with Dan Horowitz, senior director; Ruby James, manager of startups; Tom Eschbacher, director of new and emerging business; and Kate Kamel, director of growth at LinkedIn. Sponsored by Virtual Gurus.

disruption 82

disruption consulting B2B marketing creativity 82

TechCrunch

NOVEMBER 3, 2021

B2B marketing tactics that can help move the needle. . “Archive gives businesses an easy way to review and, more importantly, understand what their customers are actually saying — the north star for every smart company,” Chris Sperandio, corporate development lead at Stripe, said in a written statement.

B2B marketing 87

B2B marketing communities venture capital media 87

OurCrowd

FEBRUARY 3, 2021

This collaboration brings together the unique positioning of both technologies and further strengthens Bizzabo’s mission of enabling B2B marketers to manage, measure and grow professional events across the globe in any format — virtual, in-person or hybrid. NEW YORK, Feb. Read more here.

enablement 36

enablement financing finance B2B marketing 36

Smart Hustle Magazine

MAY 31, 2022

Especially in specific fields like B2B marketing and sales, it can be incredibly valuable to connect with peers in similar positions, swap advice and even vent about frustrations. Given that online communities have grown 3X in the last seven years, reaching revenues of $1.2

communities 83

communities peer-to-peer B2B marketing networking 83

TechCrunch

AUGUST 12, 2022

“[It’s] a very, very difficult area and a question that’s ahead of us but I think there [on the b2b market side] with this Wire compliance module we nailed it,” he responds to a question on that issue, predicting consumer E2EE messaging apps will face a trickier challenge if lawmakers push ahead.

B2B marketing 77

B2B marketing collaboration enablement networking 77

Smart Hustle Magazine

MAY 20, 2020

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Magento is an e-commerce platform with a user-friendly interface, drag-and-drop capabilities, and in-line editing.

support 100

support B2B marketing advice creativity 100

TechCrunch

SEPTEMBER 30, 2021

The case is particularly problematic in emerging markets like Africa, where local currencies are less liquid than those in developed markets. . Meanwhile, the B2B market, accounting for 30% of the world’s global imports and 45% of total employment in emerging markets — is largely untouched.

peer-to-peer 95

peer-to-peer B2B marketing capital venture capital 95

TechCrunch

FEBRUARY 17, 2022

Soni said it does compete against the likes of Hopin and other event companies, but believes Goldcast differentiates itself by its focus on B2B marketers and how those events drive pipeline for companies. “We

mix-use 77

mix-use B2B marketing VC ventures 77

Entrepreneur's Handbook

FEBRUARY 8, 2023

What I’ve learned about consumer marketing after years of B2B marketing Continue reading on Entrepreneur's Handbook »

B2B marketing 79

B2B marketing entrepreneurs strategy startup 79

TechCrunch

SEPTEMBER 19, 2022

But at the same time, there’s been a growing trend for building more for the B2B market, and today one of the newer hopefuls in that space is announcing funding ahead of a public launch in Q4 this year.

B2B marketing 77

B2B marketing SaaS disruption capital 77

Entrepreneurs' Organization

APRIL 18, 2016

He’s the founder and CEO of LinkedSelling , a B2B marketing firm that specializes in LinkedIn lead generation campaigns. Josh also operates Linked University, an online training program for LinkedIn marketing. Learn more about Josh’s LinkedIn and business expertise in his books “Connect” and “Booked.”.

B2B marketing 130

B2B marketing leadership creativity entrepreneurs 130

Entrepreneur's Handbook

MAY 12, 2021

Research dispels a common myth about B2B customers and challenges traditional B2B marketing approaches Continue reading on Entrepreneur's Handbook ».

B2B marketing 97

B2B marketing entrepreneurs startup 97

TechCrunch

DECEMBER 17, 2020

That market driver has now led to a significant growth round for a startup that is helping the larger of these businesses, including those targeting the B2B market, build out their digital sales operations with more agile, responsive e-commerce solutions.

mix-use 76

mix-use incumbents B2B marketing strategy 76

Entrepreneurs' Organization

MARCH 15, 2016

When I had to close my B2B marketing and branding agency in September of 2014, that feeling of optimism shifted toward scarcity and desperation. I was 10 years into my entrepreneurial journey, unemployed with zero savings and had no back-up plan to support me.

B2B marketing 130

B2B marketing consulting board opportunity 130

StartupNation

NOVEMBER 12, 2020

That’s why nearly nine out of 10 B2B marketing pros put lead generation at the top of their to-do lists, according to Jumplead. Here’s how you can increase sales when the odds seemed stacked against you: Refresh your sales funnel. Lead generation is essential for business.

B2B marketing 82

B2B marketing networking opportunity strategy 82

The Zapier Blog

APRIL 10, 2023

I learned from my B2B blunder, and in an effort to save other marketers from similar mistakes, I've put together a guide to building a tailored B2B email marketing strategy. B2B email marketing is a tactic for promoting products or services to business-to-business customers.

strategy 111

strategy education B2B marketing leadership 111

TechCrunch

OCTOBER 8, 2021

Some frequent errors include performance metrics not being correctly measured, product and growth teams working in silos, low testing velocity and failure to consider the entire marketing funnel.”

consulting 94

consulting startup education B2B marketing 94

TechCrunch

JULY 9, 2021

Plus, B2B SaaS is actually very, very cool now. Just because you work in B2B marketing doesn’t mean you need to be boring! What are some key takeaways from your Early-Stage Startup Marketing Playbook ? You’re only as good as your last month, so it forces you to work and think harder.

SaaS 105

SaaS consulting strategy B2B marketing 105

TechCrunch

DECEMBER 23, 2021

As a B2B marketer, I’m much more interested in making customers part of a community and giving them a platform to share their success stories of which we play a part. Influencers have their time and place — we all saw the “Just Like That” Peloton ad and that was cool and will stay with us for a week, maybe a month.

creativity 129

creativity strategy sustainability B2B marketing 129

TechCrunch

JANUARY 15, 2023

Bhaskoro told TechCrunch that the startup is focused on B2B markets, including mid- to large enterprises. Today, the startup announced total seed funding of $850,000 led by East Ventures, with participation from Seedstars International Ventures and angel investors.

consulting 84

consulting B2B marketing financing finance 84

Tomasz Tunguz

AUGUST 30, 2020

There’s a problem with the handoff between marketing and sales. Some potential causes: Marketing focuses efforts on non-ICP prospects. A product leader at a B2B marketing mega-cap shared with me only 7% of marketing spend is targeted to sales prospects, which is why ABM has become so popular.

B2B marketing 137

B2B marketing pitching startup 137

Berkonomics

NOVEMBER 28, 2013

The great advantage of the B2B market is the potentially huge size of revenues from just one sale. Once you’ve established the product, and the channels can be persuaded that your product provides them with relatively easy incremental revenues; channels are a fantastic way to scale your sales effort without fixed costs.

B2B marketing 85

B2B marketing consulting networking investing 85

TechCrunch

NOVEMBER 7, 2020

Other B2B markets where sampling is well-established include chemicals, apparel and packaging materials. Manufacturers receive new customer leads that require no effort to generate and are happy to outsource sample fulfillment, which was historically a cost center and not a core competency.

creativity 96

creativity mix-use venture capital SaaS 96