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Add These Trends to Your Marketing Plan This Year

StartupNation

There’s no better time than now to map out a solid marketing plan for 2022. The COVID-19 outbreak has left a significant impact on marketing in 2020 and 2021. Consumers are no longer buying the way they used to, leaving brands with no choice but to change their sales and marketing tactics. We totally get that.

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Daily Crunch: Citing ‘uncertain mortgage market,’ Better.com rolls out employee buyout plan

TechCrunch

Navigating the choppy e-commerce seas : As reporter Ingrid Lunden writes, “e-commerce is synonymous with shopping on Amazon, but the reality is that a retailer has the option to use a bundle of different channels to sell and market products.” Today, psychedelic therapeutics are being used to treat a variety of mental health issues.

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Marketers should plan for more DIY metrics as iOS 15 nears

TechCrunch

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. Apple is changing Mail Privacy Protection and email marketers must prepare. ” Help TechCrunch find the best growth marketers for startups.

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How to Perfect Your Market Research For Your Pitch Deck or Business Plan

Entrepreneur's Handbook

If you believe your TAM is 500 million when it’s actually 50 thousand, then you’re looking in the wrong places. Continue reading on Entrepreneur's Handbook ».

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Digitalization: 5 Tech Updates That Will Help You Survive The Recession & Thrive

The tech market offers a wealth of technologies tailored for management, planning, and forecasting, replacing outdated pen-and-paper methods. The approach to digitalization often aligns with a company's business model. This shift not only boosts productivity but also automates processes and improves security.

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Is the Marketing Strategy not important in a business plan when pitching to VCs?

Gust

Marketing strategy actually is quite important to most investors. And investors do not like top-down projections (“we’ll get a 10% market share…”). Invested Interests Power Pitches business plan investors marketing pitching product startup' original post can be found on Quora @ [link] *.

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Sales and marketing strategy – planning your journey to sales success

NZ Entrepreneur

Do you have a clear sales and marketing strategy to grow sales in this new financial year? If you don’t make the time to dream big for your business, and to plan how you’re going to get there – how will you know if you’ve arrived? How to Develop your Sales and Marketing Strategy. Factor in your Content Marketing Strategy.

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The Definitive Guide to Embedded Analytics

Inside you will learn: How embedded analytics has become essential to business applications When to buy an embedded analytics solution and when to build one How to go-to-market, from pricing and packaging to external promotion How to build a business case and sell the project internally The future of embedded analytics …plus so much more.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.