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Why You Should Give Your Best Stuff Away (Plus 3 Other Startup Tips)

Entrepreneurs' Organization

Guiding your startup to success demands much more than dreaming up a brilliant concept, launching a captivating social media campaign, and crossing your fingers that magic will happen. Give your best stuff away Yes, you read that right! It’s a best practice to surround yourself with mentors who work in your industry.

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3 Surefire Ways to Surprise and Delight Your Customers

Entrepreneurs' Organization

An ocean of prospective customers awaits. How is your company faring in these waters? Some businesses drop anchor with the right “bait” needed to fill a widened net with conversions. It’s a tenuous approach given that 67% of customers admit their standards for good experiences are higher than ever before. Sound familiar?

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5 brand positioning strategies to help set your business apart

Young Leaders of the Americas Initiative

There are definite benefits to focusing on your branding efforts for your business or organization. According to HubSpot , “Successful branding yields benefits such as increased customer loyalty, an improved image, and a relatable identity.” Convenience. Competition.

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Top Four Survival Tips for Small Business Owners

Entrepreneurs' Organization

Remember when owning a small business was risky but rewarding? In the midst of a global pandemic, being responsible for your own business—as well as the livelihoods of your employees—very likely seems overwhelming if not completely debilitating. How long can you support your team? Focus on your people.

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Using social media as a tool with one YLAI Fellow’s unique jewelry brand

Young Leaders of the Americas Initiative

Due to the COVID-19 pandemic, small businesses around the globe have shifted their business methods from face-to-face to digital. Unable to have customers in the store, business owners have to rely on digital marketing for their products and services. Growing a defined audience. By Yarielka Arrieta Batista.

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How to identify, target, and keep your digital audience

Young Leaders of the Americas Initiative

Business and nonprofit managers of course want to receive as much support as possible, but they also want to know how to stand out from the crowd and build a loyal audience. Here is what Glenn had to say to our YLAI Network members about identifying and analyzing your digital audience. What benefit would it bring them?

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The 15 Best Strategies for Developing New Business in a Crowded Market

Startup Blogpost

The 15 Best Strategies for Developing New Business in a Crowded Market In the quest to uncover effective strategies for developing new businesses in a crowded market, we turned to fifteen Founders and CEOs for their tried-and-true tactics. By analyzing the feedback and sign-ups, you can gauge the demand for your product.

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