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B2B email marketing: Proven strategies and examples

The Zapier Blog

I'd been working in email marketing for quite a while before I took on my first B2B campaign. What I didn't realize is that minor tweaks to generalized email marketing tactics aren't enough to create a successful B2B campaign.

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8 Types of Email Content to Send Your Audience

Campaign Monitor

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

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The 15 Best Strategies for Developing New Business in a Crowded Market

Startup Blogpost

The 15 Best Strategies for Developing New Business in a Crowded Market In the quest to uncover effective strategies for developing new businesses in a crowded market, we turned to fifteen Founders and CEOs for their tried-and-true tactics. By analyzing the feedback and sign-ups, you can gauge the demand for your product.

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What is Content Marketing and Why Does It Matter?

Startup Blogpost

From content marketing being the ‘buy-in’ to many startups failing due to lacking in this area, here are 19 answers to the question, “Why is content marketing crucial for startups?” It is what creates the idealization that the consumer wants to purchase or receive a service from your brand.

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Automate Your Marketing Process With These 12 Easy-to-Use Tools

StartupNation

Marketing automation is all about optimizing your campaigns to reap all the benefits of digital marketing. Investment for marketing automation technology is getting more sophisticated, projecting an increase of $25 billion by 2023. When should you get a marketing automation tool? But first…. Increase revenue.

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Money Talks: The Key to Preventing Churn and Boosting Profitability

Entrepreneur's Handbook

Techniques to minimize churn and maximize your returns. Let’s get down to the basics of why preventing churn is a must for your business’s growth and how you can tackle it effectively. Churn is when customers, for one reason or another, decide they’re done with your service or product. It feels great, right? That’s churn.

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The Future of Main Street: Moving Your Local Business Online

StartupNation

Therefore, moving your business (or at least part of it) online could be an excellent opportunity for you to continue serving your customers and attract new prospects to your business. You built a business! Depending on your business model, you may decide to sell only a limited product line online.

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