The Data Revolution in Real Estate

Real estate data is notoriously fragmented, but a new crop of startups, including Cherre, are helping businesses harness disparate data sources and gain a competitive edge. In this episode, Urbantech Managing Director Andrew Ackerman sits with L.D. Salmanson, founder of Cherre, to discuss his startup’s path to becoming a leader in real estate data.

In this Episode:

• 9:36 Where does data come from, how do you extract it

• 12:30 What is truth in real estate data?

• 13:50 How do you sell a complex data product?

• 16:45 How to think about scaling with enterprise products

• 22:30 Costs to securing data, compliance issues, cyber insurance, pen testing

• 28:00 Why you should ignore the venture guy at the real estate firms

• 30:30 Building trust with corporates and the importance of showing credentials

• 46:00 Bigger trends in innovation in the real estate market

• 58:00 How to make initial contact with potential customers? How to market to large firms?

• 1:01 Tips for fundraising with VCs