article thumbnail

Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

article thumbnail

Do Androids Get Songs Stuck in Their Heads? My investment in Amper Music.

This is going to be BIG.

But a computer could--and what if a computer could interpret my suggestions in order to manipulate creative works. We're doing that in creative fields already. It's something that can catapult not only productivity, but also creativity. Media companies are already using it and they're open to adding new beta customers.

investing 384
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

It’s time to reconsider how you use Instagram’s advertising tools for your business. With the platform’s continuing development, new ad placements and algorithm changes, the creatives, captions and CTA that worked in the past might not deliver the same CPC, reach and engagement in the near future. Image or video ad creatives?

article thumbnail

The Future of Prosumer: The Rise of “AI Native” Workflows

Andreessen Horowitz

Few people love the software they use to get things done. Everyone can now be a programmer, a producer, a designer, or a musician, shrinking the gap between creativity and craft. Another example is Durable’s website builder product , which the company says has been used to generate more than 6 million sites so far. combinations.

mix-use 123
article thumbnail

FireHydrant announces $23M Series B to grow disaster management platform

TechCrunch

The company focuses on helping customers navigate a crisis and a big part of that is run books, which act as playbooks for handling various crisis situations as they arise. So they’re getting really creative in using them to onboard people into incidents and using them for better incident communication.

mix-use 97
article thumbnail

21 Ways to Grow Your New Business Online in 2021

StartupNation

Start by offering something of value for free to your potential audience in exchange for an email address, such as a discount coupon for your products, a free e-book, workbook, or even a free trial period for your service. Use this story, and the many others out there, to inspire you to build an engaged and active community of your own.

article thumbnail

Findings is GitHub for Ideas

This is going to be BIG.

I underline portions of books, but those clips just sit dormant on the device, completely unsharable. What I’d really like to do is share all my book quotes on Tumblr. ". On top of that, the atomic element of the reading experience isn't the book or the post--both of which match the atomic element of the web, the URL.

mix-use 248