TechCrunch

DECEMBER 3, 2021

How to execute an amplified marketing strategy. Every blog post, Tweet and Instagram Story is an opportunity to explain to customers (and your board) how the company creates value or is a step ahead of the competition. How to execute an amplified marketing strategy. Let’s talk about the SaaS selloff.

SaaS 77

SaaS strategy education entrepreneurship 77

Founder Bounty

APRIL 2, 2023

One of the best ways to stay up-to-date with the latest trends and best practices is to follow entrepreneurship blogs. In this blog post, we'll look at the top entrepreneurship blogs in 2023. Founderbounty : is a leading blog and podcast on how to build a business from some expericned YC and techstars founders.

entrepreneurship 52

entrepreneurship leadership advice financing 52

Entrepreneurs' Organization

APRIL 1, 2018

Online content is a key ingredient of every marketing strategy. And one of the most popular and effective ways to establish a positive online presence is a blog. Blogging can pay off faster than any other marketing strategy and requires almost no investment. Market and Communicate. The best thing?

entrepreneurs 130

entrepreneurs strategy development opportunity 130

Entrepreneurs' Organization

DECEMBER 22, 2022

No matter how hard you work, you can’t control economic trends and market fluctuations, but you can tweak your strategies to accommodate difficult financial times and proactively prepare your business for your customers’ mindsets during these periods. The economy is one example. Trim the fat on socials. Develop your email content.

strategy 229

strategy economic environments financing finance 229

Entrepreneurs' Organization

NOVEMBER 29, 2023

While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. Podcasts have a lot of upside for marketers. If five million podcasts sounds impressive, there are over 600 million blogs (Source: Internet Live Stats, 2022).

frameworks 229

frameworks communities media strategy 229

Entrepreneurs' Organization

AUGUST 23, 2023

Designing a results-driven marketing strategy is an essential priority for business leaders who want to stay competitive. And it’s impossible to expand or scale without a well-executed marketing plan. But remember: Your strategy is only as good as the people executing it. But it can be tough to do it alone.

strategy 190

strategy consulting creativity collaboration 190

Entrepreneurs' Organization

FEBRUARY 16, 2024

I planned to write about how to think bigger, expand into new markets and win the brass ring. Consider these smaller-time benefits as you determine your growth strategy: 1. and more articles from the EO blog. The post Bigger Isn′t Always Better: 4 Benefits of Staying Small first appeared on The EO Blog.

entrepreneurs 217

entrepreneurs strategy entrepreneurship culture 217

Entrepreneurs' Organization

FEBRUARY 21, 2024

Let’s say that your ideal clients are CEOs of mid-market companies that need your consulting services. Seriously, think about the differences as you create marketing plans that will help you get in front of the right audience. CEOs may resonate with a higher-end content strategy such as white papers, books, or even a branded podcast.

culture 261

culture incubation entrepreneurs media 261

Entrepreneurs' Organization

SEPTEMBER 13, 2023

Using video content as part of your digital marketing strategy can be very profitable. Educational videos, whiteboard animations, video explainers — each popular type of marketing video brings something unique to the table, and it’s critical to use the right tool at the right time to get the results you want!

education 224

education media strategy creativity 224

Entrepreneurs' Organization

APRIL 26, 2024

Fortunately, the model proved the very thing that allowed us to scale: The market was massive, and since we received revenue in advance of providing the service, it allowed us to scale economically. and more articles from the EO blog. He shares his successful business secrets at Real Simple Business.

startup 182

startup creativity entrepreneurs entrepreneurship 182

Both Sides of the Table

OCTOBER 19, 2009

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

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VC venture capital pitching capital 274

Both Sides of the Table

MARCH 8, 2010

I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. What should you blog about?

advice 286

advice mix-use entrepreneurs strategy 286

Entrepreneurs' Organization

JANUARY 26, 2024

The ease of reselling digital goods in unregulated markets allows fraudsters to launder money with relative impunity. They invest in tools and strategies to outsmart businesses and fraud prevention experts, necessitating a new approach to security. and more articles from the EO blog.

consulting 152

consulting strategy education collaboration 152

Entrepreneurs' Organization

SEPTEMBER 2, 2020

Owning a marketing and content agency during this period has provided me with an opportunity to help many businesses successfully change course to survive and, in some cases, increase profitability.”. Change only one element of their go-to-market strategy. and more articles from the EO blog. .

creativity 290

creativity strategy communities education 290

Entrepreneurs' Organization

SEPTEMBER 1, 2023

It’s nothing related to sound engineering or fancy marketing strategies. Branding and marketing When I first started my podcast in November 2021, I knew I wanted it to support the latest business I was building ( yorCMO : a fractional CMO company). The hardest part of podcasting? The reasons are straightforward.

leadership 231

leadership media communities culture 231

Entrepreneurs' Organization

JULY 26, 2023

The same is true for high-quality digital marketing content. The better you know your audience, the more effective your posts and videos will be at converting leads — making audience research crucial to achieving your marketing goals. All of which require me to know and understand that person very well.

media 203

media strategy creativity entrepreneurs 203

Entrepreneurs' Organization

MARCH 27, 2024

My clients find that an AI-driven strategy not only matches but often exceeds traditional levels of innovation, catalyzing fresh, groundbreaking ideas and fostering an environment where creativity thrives, unbound by the constraints of physical collaboration. and more articles from the EO blog.

innovation 212

innovation creativity collaboration consulting 212

Entrepreneurs' Organization

MARCH 29, 2023

A digital marketing strategy is a nonnegotiable element of a successful company. Your business’s success hinges on reaching the right audience at the right time, which is why the value of digital marketing cannot be overstated. You can begin by assessing your digital marketing needs so that you can budget appropriately.

strategy 176

strategy media sustainability entrepreneurs 176

Both Sides of the Table

SEPTEMBER 15, 2022

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

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VC strategy investing investment 416

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. Guides, blogs & other content If inbound content marketing is a part of your overall marketing strategy, make sure your subscribers know you’re creating content for them.

strategy 78

strategy mix-use opportunity culture 78

Gust

JUNE 19, 2012

I used to think you could use convenience and common sense to predict markets. One of my earliest excursions into market research was working for a research firm doing a 1979 forecast on ATMs. There’s also timing and trends, leadership, luck, and maybe even marketing. . Subscribe by email. Invested Interests.

startup 180

startup pitching disruption mix-use 180

Entrepreneurs' Organization

JANUARY 31, 2024

Contributed to EO by Melanie Balke, an EO Los Angeles member and founder and CEO of The Email Marketers , which helps companies grow their revenue through email marketing and SMS. and more articles from the EO blog. The post Ride the Entrepreneurial Wave: How Surfing Informs Business Strategy first appeared on The EO Blog.

strategy 241

strategy opportunity construction entrepreneurs 241

Entrepreneurs' Organization

NOVEMBER 24, 2023

For example, if your forecasting model shows that marketing spend is not yielding enough returns, you can shift funds to other, more effective channels. Leveraging what-if scenario planning can help you prepare for the unknown, while regular reviews ensure your strategies remain aligned with real-world data.

economic environments 197

economic environments venture capital financing finance 197

Entrepreneurs' Organization

JUNE 14, 2019

It is mind-boggling how much time and money is invested in “strategy” at many companies—with some larger organizations even hiring a full-time person or team to oversee “strategy and innovation.” While commendable, this effort to invest in strategy doesn’t work unless the company also focuses on culture. Energy is infectious.

culture 246

culture strategy peer-to-peer energy 246

Entrepreneurs' Organization

MAY 24, 2023

Contributed by Chris Kirksey, an EO member in Austin who is the founder and CEO of Direction , an SEO software and services company that helps entrepreneurs set their online strategy in the right direction to accelerate sales, grow the business, and dominate your market. and more articles from the EO blog.

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culture innovation strategy entrepreneurs 211

OkDork

MARCH 7, 2024

At AppSumo, we’ve tested hundreds of strategies. Today, I’ll be revealing the 5 strategies that made us over $10M EACH. Our original ad on Tim’s site Massive growth opportunities happen when you find things before the market. Find prefluencers BEFORE they get market-rate expensive. Most failed. Some did okay. Let’s gooo!

strategy 105

strategy frameworks entrepreneurs advice 105

Entrepreneurs' Organization

JANUARY 21, 2020

In this post, Tim offers B2B companies a strategy for creating digital products around customer experience gaps in their industries: B2B companies today have a strong desire to create better digital solutions for their buyers, recognizing innovative customer experience (CX) as a key ingredient to success in current markets.

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innovation strategy energy opportunity 224

Tomasz Tunguz

JANUARY 29, 2015

Content marketing is one of the most powerful marketing tools startups can employ. Blogs are powerful drivers of awareness and creators of purchasing intent which ultimately lead to new customers, new employees or other new opportunities. I hope they are useful for anyone designing or redesigning a content marketing strategy.

strategy 40

strategy education SaaS opportunity 40

Entrepreneurs' Organization

NOVEMBER 1, 2023

Together with their attorney and marketing department, we addressed the issue diplomatically, and the false accusations washed away. Identify triggers, assess your strategies, and formulate preventive measures. and more articles from the EO blog. Their manager was in a frenzy, drafting a confrontational press release.

construction 174

construction strategy education entrepreneurs 174

Entrepreneurs' Organization

JULY 12, 2023

Correlation isn’t causation Building a customer-centric business starts with throwing out most of what we know about market research. Traditional market research focuses on drawing inferences and correlations from massive amounts of numbers-based quantitative data. and more articles from the EO blog. But how do you get there?

innovation 244

innovation sustainability consulting SaaS 244

Entrepreneurs' Organization

JULY 15, 2022

As one of the best marketing channels to connect with audiences and build your brand , email continues to serve as a valuable tool to communicate with potential customers and move them further along your conversion funnel. Why is video email marketing so effective? Video-based email marketing is becoming the new normal.

creativity 272

creativity culture strategy education 272

Entrepreneur's Handbook

NOVEMBER 8, 2023

No need to reinvent the wheel, just use these tried-and-true strategies for sustainable growth. Amidst numerous challenges, the right growth strategy becomes paramount. Securing a solid foothold in the market requires a well-planned approach, and that’s where effective growth strategies come into play.

strategy 87

strategy startup networking sustainability 87

Young Leaders of the Americas Initiative

JULY 16, 2021

Using social media to promote your organization has become one of the most important strategies and skills an entrepreneur can have. Despite the fact that his customers are often hundreds of miles away, David finds ways to stay engaged with them via YouTube , Spotify playlists, Instagram , Twitter, and Facebook, and through a blog.

media 246

media mentorship communities strategy 246

Entrepreneurs' Organization

SEPTEMBER 9, 2022

As you consider whether to adapt your office into a co-working space, think carefully about whether the strategy is right for your team. Market your co-working space properly. Once you have adapted your office set-up, it’s time to market your co-working space. and more articles from the EO blog.

coworking spaces 213

coworking spaces coworking strategy energy 213

Entrepreneurs' Organization

OCTOBER 14, 2022

My friends could not afford an entire box of cookies, and if I had fixated on my go-to-market strategy, I would never have sold any boxes of cookies. Market your products in interesting, unique ways. A sale depends on your ability to market the product in a way that makes it interesting and unique.

entrepreneurship 264

entrepreneurship consulting entrepreneurs leadership 264

Tomasz Tunguz

JUNE 20, 2023

I think of marketing teams as hedge funds. Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. Other days when content strategies struggle, a witty paid ad campaign entices some clicks & form fills. One day, a post hit the front page of Hacker News.

strategy 84

strategy education development opportunity 84

Entrepreneurs' Organization

AUGUST 31, 2022

A geographically diverse portfolio lowers your exposure to these risks while potentially unlocking entirely new sectors not available in your current market. Create a strategy. You’ll need two strategies for your business investments: one that’s domestic-focused and one for international exposure.

strategy 243

strategy investing investment culture 243