The Zapier Blog

APRIL 10, 2023

If you're a beginner learning the ropes or a veteran B2C marketer making the shift, trying to work with anything other than a purpose-built B2B email marketing strategy is a recipe for disaster. 6 key strategies for designing a B2B email campaign You get it: B2C or generalized email strategies are a no-go for your B2B campaign.

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Entrepreneurs' Organization

AUGUST 23, 2023

Designing a results-driven marketing strategy is an essential priority for business leaders who want to stay competitive. But remember: Your strategy is only as good as the people executing it. A Harvard Business Review article notes that ghosting is on the rise — but it shouldn’t be tolerated. And you’re hardly alone.

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AsiaTechDaily

NOVEMBER 23, 2023

On Black Friday, companies showcase their inventories with maximum discounted promotions, providing consumers with the opportunity to purchase quality goods at affordable prices. For inquiries and connections with Korean tech companies mentioned in this article, contact us at press@asiatechdaily.com.

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Entrepreneurs' Organization

SEPTEMBER 2, 2020

“Owning a marketing and content agency during this period has provided me with an opportunity to help many businesses successfully change course to survive and, in some cases, increase profitability.”. Change only one element of their go-to-market strategy. Internally, their agency has shifted its focus from deliverables to strategy.

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Feedough

APRIL 6, 2021

Undercover marketing or stealth marketing is a marketing strategy where a company markets their product in a subtle and ‘hidden’ way, such that the consumers don’t realise that it is a marketing ploy. Undercover Marketing Strategies. Advertisement What Is Undercover Marketing? Stealth marketing isn’t new.

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TechCrunch

DECEMBER 23, 2022

Full TechCrunch+ articles are only available to members. Vidya Raman, a partner at Sorenson Ventures, has written a TC+ article with dos and don’ts for upcoming board meetings, her thoughts about which communication channels are best for different help requests and specific data points you should raise in your discussions.

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Ecosystem Builder Hub

APRIL 2, 2021

But in too many communities entrepreneurship is an underutilized and underleveraged strategy for economic growth. In my role as an ecosystem builder in Sacramento, I’m doubling down on my efforts to raise awareness about entrepreneurship and ecosystem building as an economic development strategy to civic and business leaders in our region.

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TechCrunch

SEPTEMBER 28, 2021

Full TechCrunch+ articles are only available to members. Brands considering a live-shopping strategy must lean on influencers. Madison Schill, director of marketing and communications at Livescale, breaks down essential strategies for companies that hope to build their brands via online shopping, livestreaming and social media.

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StartupNation

DECEMBER 7, 2021

In this article, we discuss how you can develop an employee feedback strategy that works. We’ll tackle how the responses to these questions can deliver actionable insight later in the article. Feedback should reveal opportunities where you can have a material effect on employee retention and acquisition.

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TechCrunch

DECEMBER 3, 2021

To get a fuller perspective, Ron interviewed four analysts : Full TechCrunch+ articles are only available to members. How to execute an amplified marketing strategy. Every blog post, Tweet and Instagram Story is an opportunity to explain to customers (and your board) how the company creates value or is a step ahead of the competition.

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StartupNation

DECEMBER 18, 2020

Below are several suggestions for how to develop a DIY public relations strategy and publicize your startup during COVID-19: Pursue virtual opportunities. A large benefit, to you, in pitching yourself for these virtual opportunities is the ability to participate from your home office – no travel required.

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Entrepreneurs' Organization

JANUARY 26, 2024

Unlike physical goods, digital products can be delivered instantly, offering a lucrative opportunity for fraudsters to quickly convert stolen financial information into cash or assets. They invest in tools and strategies to outsmart businesses and fraud prevention experts, necessitating a new approach to security.

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Entrepreneurs' Organization

NOVEMBER 29, 2023

While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. Branded podcasts give companies the opportunity to connect directly with their audience in an authentic, non-promotional manner. and more articles from the EO blog.

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Angel Capital Association

JANUARY 26, 2023

ACA members and groups enjoy unprecedented education and networking opportunities, brought to them by the trusted authority in angel investing. 2023 promises to be another exciting year, with new educational opportunities, additional networking and community building events.

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Entrepreneurs' Organization

JULY 5, 2023

We can foster an ecosystem that supports and uplifts young entrepreneurs by encouraging creativity, providing investment opportunities, and celebrating achievements. Providing mentorship programs, networking opportunities, and access to resources can further nurture the entrepreneurial spirit. and more articles from the EO blog.

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Entrepreneurs' Organization

AUGUST 5, 2022

MyEO DX attracts EO members who are looking to transform or reinvent their business strategies or overall engagement with entrepreneurship. Some MyEO DX members are angel investors and serial entrepreneurs with deep knowledge about the process and strategy behind buying and selling companies. Who can attend DX22?

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StartupNation

OCTOBER 22, 2020

Reciprocal marketing is a marketing strategy in which two businesses agree to promote each other’s products or content for mutual benefit. In this article, we will look at how startups can apply the reciprocity principle as part of their overall growth strategy. How to apply the reciprocity strategy. Social media.

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Smart Hustle Magazine

FEBRUARY 2, 2022

This article discusses the critical aspects of managing a remote team , various technologies businesses can adapt to streamline remote processes and workflows, and more! Provide equal collaboration opportunities that encourage all employees to engage in the conversation. Investing in the Right Technology.

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Entrepreneurs' Organization

FEBRUARY 21, 2024

As the captain of your ship, you’ll navigate a vast sea of opportunities. CEOs may resonate with a higher-end content strategy such as white papers, books, or even a branded podcast. and more articles from the EO blog. But here’s the catch – to reel in your ideal fish, you’ve got to know where to cast your line.

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Entrepreneurs' Organization

JANUARY 21, 2020

In part 1 of this article, Tim discussed the false assumptions driving B2B innovations that fail. Opportunities to Innovate: Addressing Challenging B2B Customer Experiences through Digital Products. 5 Steps to Create a Digital Product Strategy for B2B CX Innovation. Identify the Jobs to Be Done. Create a Buyer Utility Map.

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Entrepreneurs' Organization

FEBRUARY 23, 2024

Inspired by her “prison hustle,” Saichelle saw an opportunity in the laundry business. Through a scholarship from ScaleUpCLT , Saichelle had the opportunity to join EO Charlotte’s Accelerator (EOA) program. And so you give them one opportunity,” she explained. and more articles from the EO blog.

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TechCrunch

SEPTEMBER 3, 2022

Full TechCrunch+ articles are only available to members. Any change is an opportunity to create leverage, and a downturn is no exception,” writes Masha Bucher, founder and general partner of early-stage VC firm, Day One Ventures. 9 strategies that will help you overcome your fear of fundraising. Thanks very much for reading!

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Entrepreneurs' Organization

DECEMBER 27, 2023

Stay informed about industry trends and developments so you can anticipate changes and adapt strategies accordingly. Regularly review and enhance crisis management strategies. Similar to continuously updating your SOPs for better business performance, make it a routine to revisit and update your crisis management strategies.

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TechCrunch

DECEMBER 10, 2021

Full TechCrunch+ articles are only available to members. She identified several factors pushing investors in major tech hubs to venture outside their own backyards in search of opportunities. How to acquire customer research that shapes your go-to-market strategy. seed- and early-stage venture dollars.

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Entrepreneurs' Organization

DECEMBER 22, 2022

No matter how hard you work, you can’t control economic trends and market fluctuations, but you can tweak your strategies to accommodate difficult financial times and proactively prepare your business for your customers’ mindsets during these periods. Whatever direction you decide to go in, make sure you adapt your digital strategy to suit.

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Entrepreneurs' Organization

AUGUST 2, 2019

When you read articles by busy CEOs on sites like Forbes or Entrepreneur, you might wonder how they managed to find the time to write the content. After all, if their daily workload is half what you are managing, they’d be struggling to fit in the hours needed to draft a 1,500-word, SEO-optimized article. What is a ghostwriter?

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Entrepreneurs' Organization

MAY 2, 2023

What is your strategy for hiring the ideal team amid post-pandemic Quiet Quitting ? The Vietnam Angel Network (VAN) provides funding, mentorship, and networking opportunities for early-stage startups. and more articles from the EO blog. Talent shortage: Skilled employees are hard to find. Register now!

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Entrepreneurs' Organization

OCTOBER 28, 2022

In an office, the opportunity for collaborative communication is far greater. Those same opportunities just aren’t present for workers who telecommute—unless we go out of our way to keep connections with people outside our direct team. and more articles from the EO blog. Maintain a location-agnostic culture.

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Forward Cities

DECEMBER 16, 2019

This article is part of a larger series called Solution Stories, which aim to tell the story of the work Forward Cities is helping to guide in cities across the country. This entails a curated, half day strategy session focused on one to two current pain points of the business owner’s choice (e.g. Editor's Note.

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Forward Cities

DECEMBER 30, 2019

Editor’s note: This article is part of a larger series called Solution Stories, which aim to tell the story of the work Forward Cities is helping to guide in cities across the country. For additional background on the specific approach taken in communities like Franklin County, please visit the first article in the series found here.

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Entrepreneurs' Organization

OCTOBER 14, 2022

A different perspective can uncover value and opportunity. On reflection, the key lessons I learned from that venture are: Sometimes, one needs to look at opportunities from different perspectives to uncover value and opportunity. and more articles from the EO blog. That was my first lesson in arbitrage.

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NZ Entrepreneur

JUNE 5, 2019

So should your digital strategy be focused on driving leads or building your brand? Looking at these stages channels and applying them to your digital marketing strategy is important. Without the “Do” campaigns, you are leaving a lot of opportunity on the table. Sales and brand. Do (engage and purchase).

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Entrepreneurs' Organization

DECEMBER 16, 2022

Daniel Pink’s presentation, The Power of Regret , provided an opportunity to rethink and re-frame my mindset. I get tremendous value from the speakers and opportunities to connect with fellow EOers in our chapter. “My We talked strategy and EOS on the chairlift. and more articles from the EO blog.

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TechCrunch

SEPTEMBER 13, 2022

Full TechCrunch+ articles are only available to members. “In other words, investment opportunities in climate tech are just warming up,” he writes. “However, we believe that fragmentation actually offers a huge opportunity for vertically integrated payments orchestration startups to capture a lot of value.”

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Entrepreneurs' Organization

OCTOBER 15, 2021

The company leadership decided to hold a special company-wide meeting to communicate the change to employees but had no idea how to build and execute a strategy that would accomplish their goals. Remember the rule: First, develop your strategy. How does this change in management fit into the company’s overall strategy for the future?

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Entrepreneurs' Organization

MAY 24, 2023

Contributed by Chris Kirksey, an EO member in Austin who is the founder and CEO of Direction , an SEO software and services company that helps entrepreneurs set their online strategy in the right direction to accelerate sales, grow the business, and dominate your market. and more articles from the EO blog.

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Entrepreneurs' Organization

JUNE 18, 2021

I strongly identify with EO’s core value of Thirst for Learning and take advantage of every educational opportunity that comes my way. I’ve made a lot of investments in my 20 years of business, but none as impactful as the decision to lean in and commit myself to explore the opportunities and benefits provided by EO.

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