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Why Your Marketing Campaign Sucks

Both Sides of the Table

But through expressing points-of-view I can raise above the consciousness of my customers (entrepreneurs and limited partners who invest in VC funds) in ways that I couldn’t without breaking through the noise of the hundreds of others of VCs who also have money. Let me be sure to use me some Luma Partners. More strategic.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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WaitWhat raises $12M to double down on what comes after podcasts

TechCrunch

” — as well as invest in its tech and R&D and efforts to break new ground for new kinds of formats. And Meditative Story, which focuses on mindfulness, is being downloaded 750,000 times each month. But we have found ways to use our fundraising rounds to leap us forward on diversity — in a few different ways.”

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How to Make $100,000 from an Online Event

Entrepreneur's Handbook

This data can be used to improve future events and marketing efforts. Environmental benefits: Online events are more environmentally friendly than in-person events, as they do not require travel and often use fewer resources, leading to less waste. Free download: How to Deliver 6-Figure Value to Virtual Event Sponsors ‍ 3.

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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. Gregg is an ex Investment Banker and Wharton MBA.

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Daily Crunch: Experts say Musk’s open-source vision could make Twitter vulnerable to attack

TechCrunch

Left Lane making a right turn when it comes to investments : It was the gift that keeps on giving for Left Lane CEO and managing partner Harley Miller, who closed the venture capital firm’s $1.4 The hardware dweebs among us were having a great day today. Klaviyo co-founder Ed Hallen’s 3 top pieces of advice for launching a startup.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. margin range to more sustainable 50-60% margin businesses.