There’s One Question Every Entrepreneur Needs to Be Able to Answer for Investors

Learning to structure your pitch around this one question is the key to raising capital.

Aaron Dinin, PhD
Entrepreneurship Handbook
5 min readSep 28, 2023

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A founder came to my office looking for advice about fundraising. The first thing he did once he’d sat down was begin telling me about his product. After about five minutes, I…

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I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com