The One Temptation Every Startup Founder Has to Learn to Avoid
The consequences will destroy your company.
Published in
6 min readJul 3, 2023
One of the most effective TV commercial campaigns of all time was the “easy button.” It was created by US office supply retailer Staples, Inc., and it featured people pressing a fictitious “easy button” when they needed help with complex, office-related tasks. The campaign was so…
