The 7 Types of Startup Founders: Why It Matters To You

Pete Sena
Entrepreneurship Handbook
10 min readOct 18, 2022

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Gif animating image of 7 different black and white tarot cards moving upward on a black background. Each of these tarot cards have a portrait of a different type of startup founder that’s famous i.e. The Disruptor = Elon Musk. Underneath each card is the headline “The 7 Types of Startup Founders.”
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What’s the #1 thing every founder needs to know?

I’ll give you a few minutes to make a list — top of mind might include sales, marketing, technology, product management (especially product-market fit), technical skills, fundraising, team building, leadership, management, finance, and planning/executing strategic growth and scaling.

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