The Collapse of “What Could’ve Been the Next Facebook” Shows Why Sexy Ideas Aren’t Enough

Despite starting with a $2 Million fund, Greg Isenberg almost lost everything

Nabil Alouani
Entrepreneurship Handbook
5 min readApr 14, 2021

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Greg Isenberg. Source.

As soon as you see “How Jeff Bezos makes billion-dollar decisions, and Elon Musk solves impossible problems,” you jump in to replicate the pattern. You love $uccess stories so much that…

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