Substack confuses most people.

We innocently believe it’s another newsletter platform. That’s why a lot of great content creators have missed the opportunity. They’re too close-minded to try it. I suffered from the same narrow-minded thinking too.

So I decided to conduct an experiment and start a Substack publication. It’s been a few months. The lessons will completely change your thinking about Substack — and the strategies can be used on other platforms.

Substack Created a Paradigm Shift

Newsletters existed before Substack. It took me a while to process what Substack has done. Here it is: Substack has forced content platforms to reconsider the ‘follower’ model.

Followers are an audience a content creator can’t directly communicate with, without a pain in the butt algorithm getting in the way. Substack said “Content creators own their audience data from now on. Forever”

If you’ve had enough with Substack you can pack your audience into a neat, little container…