Sat.Mar 09, 2013 - Fri.Mar 15, 2013

article thumbnail

Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

mix-use 389
article thumbnail

Develop a culture of curiosity.

Berkonomics

Some of the world’s best companies to work for are those that encourage employees to spend time following their own paths of curiosity toward development of new products or services. Google, 3M, Facebook , and Microsoft all allow their employees to take time to explore new ideas they conceive and attempt to develop. Famously, the post-it note is an example of such a product coming from employees of 3M who were looking for quite another market for their newest light adhesive product.

culture 61
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tips for the Kiddie Table: What to do when you didn't make that list or get that invite

This is going to be BIG.

When I was 13, they split up my Little League into the "A" Team and the "B" Team. I got put on the "B" Team, mostly because I sucked. I didn't suck as bad as some of the other kids--I tried to swing, wouldn't swing over my head, but I certainly never really hit the ball. The team was terrible--we went 0-14--but I took it upon myself to really work at my hitting, learn how to play other positions, and try my hardest.

article thumbnail

Why Branding Is the Next Essential Startup Competency

Tomasz Tunguz

How much is the most valuable brand in the world, Coca-Cola worth? $77.8B. That’s 45% of the company’s market cap. Often times, winners create advantages in a market through brands. These brands evoke emotions within consumers: feelings of trust (Visa), of aspiration (Nike), of adventure (RedBull). And if the brand is strong enough, it replaces the generic term: tissues/Kleenex, internet search/Google, glass cleaner/Windex.

startup 40
article thumbnail

The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

article thumbnail

Bolstering the Partner Ranks at GRP

Both Sides of the Table

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. If you don’t already follow him on Twitter please click link and follow. You won’t regret it. The guy has knowledge. It is the first time in 6 years that we’ve expanded the partnership. So why Greg and why now? I first met Greg about 4 years ago or so.

VC 360

More Trending

article thumbnail

Machine Learning in Consumer Products

Tomasz Tunguz

I believe machine learning will drive the next big wave of innovation in consumer web services. The very same technologies that power Google’s search and Netflix video recommendation engine will become far more common and useful, perhaps even predominant in the consumer web. Every great consumer product has a little bit of magic. Apple employs static software and hardware design to anticipate user needs - to create that magic.

board 40
article thumbnail

A Startup’s Guide to Outsourcing

Tomasz Tunguz

During the life of a startup, the question of outsourcing can arise frequently whether for PR, marketing, product design, sales or engineering. Outsourcing can be very attractive: consultants bring new points of view, relevant experience and (potentially) immediate results. Of course, consultants charge high fees and after their contract expires they leave with their knowledge and insights in tow.

article thumbnail

Social Proof: The Most Formidable Force Driving Content

Tomasz Tunguz

In a world of socially curated news, there is no place for RSS. I wrote last year: Social streams solve the problem most RSS readers faced: the inbox with 1000+ items to read and no way to sift through them. Socially curated news syndicated through social networks (Facebook, Twitter) and content networks (LinkedIn, Quibb, HackerNews) solves the relevance problem that RSS never could address.

article thumbnail

Strikes and Gutters

Tomasz Tunguz

Among my friends in college, a frequent response to the question, “How’s it going?” was “Strikes and gutters.” In other words, really well and really poorly - at the same time. Five years into the venture business, I think that expression is much better suited to the day-to-day swings a startup experiences than the life of a college student. It’s hard to imagine these two diametric feelings at the same time, but for entrepreneurs it’s a daily occurrence.

article thumbnail

PE Mastery: CAPTARGET's Playbook for Quality Lead Flow

CAPTARGET presents a masterclass in M&A deal sourcing. Learn to cast a wide net, embracing seller self-identification. Consistency is the linchpin: keep the origination process steady for a reliable flow of opportunities. Diversify your tactics, employing various tools and vendors. Tech matters! Understand DNS settings, domain authority, and brand presence for optimal outreach.

article thumbnail

Consequences. And The Decisions We Make. Or Don’t.

Both Sides of the Table

Every decision has consequences. We often don’t fully perceive the consequences because they are often hidden by the compromises that make us feel better. Every step forward requires a decision. Or the inverse – indecision. Or as I call it, “ decision, by indecision ,” which is insidious. It rots the core very slowly until you don’t realize you’ve accepted mediocrity.

board 344
article thumbnail

#SXSW is all grown up

This is going to be BIG.

Just a couple of quick thoughts on SXSW '13. Last year, people seemed pretty disappointed, because of where their expectations were. They still wanted to take in the whole conference, but it was just too big to do that, so it felt overwhelming. This year, there seemed to be a dozen little splinter conferences and threads--Edu, Social Good, Startup America, and so people just punted on the idea that you could swallow the whole thing in one bite.

mix-use 260