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How to succeed in entrepreneurship; feat. founder stories, design articles, and startup deep dives that inspire your entrepreneurial journey.

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How Non-Technical Founders Build High-Tech Startups Without Going Broke

7 min readAug 14, 2023

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It seems like anyone with an idea that includes even a brief reference to A.I. is finding their way into investor pockets to launch the machine-assisted version of any task you can think of — from A.I. for coders to A.I. for pets, the possibilities seem limitless right now.

Which, of course, means that everyone reading those kinds of stories can come up with a passable idea for a brand new, never-before-thought-of A.I. startup. And get rich.

Those people are coming to me for advice a lot right now. And that’s fine. I don’t hate this kind of thing. But I gotta warn you, there’s nothing new here.

High-tech spawns a gold rush every few years. It was the gig marketplace before A.I,, then crypto before the gig marketplace, then mobile before crypto, then social before mobile.

And I mean it goes all the way back to the wheel. Like, the actual wheel.

But again, this is not a bad thing. In fact, I’m a huge fan of the democratization of technology that allows a non-technical, usually more business-oriented founder to get their ideas into the arena of high-tech entrepreneurship.

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Entrepreneurship Handbook
Entrepreneurship Handbook

Published in Entrepreneurship Handbook

How to succeed in entrepreneurship; feat. founder stories, design articles, and startup deep dives that inspire your entrepreneurial journey.

Joe Procopio
Joe Procopio

Written by Joe Procopio

Join my email list at joeprocopio.com. I'm a multi-exit, multi-failure entrepreneur, AI pioneer., technologist, innovator. I write at Inc.com and BuiltIn.com.

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