Principles for More Engaging B2B Content
Entrepreneurs' Organization
JUNE 5, 2017
By Frank Cowell, EO San Diego member and Founder and CEO of Elevator Agency. Bad content is a plague that makes customers cringe. Don’t let it anywhere near your website. B2B audiences are savvier than B2C audiences. They want to be educated and informed by fresh perspectives that are authentic. If you dive deep to bring ingenious solutions that enhance value, your reward will be loyal followers who visit your site—and your business—first.
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