Sat.Jun 03, 2017 - Fri.Jun 09, 2017

Principles for More Engaging B2B Content

Entrepreneurs' Organization

By Frank Cowell, EO San Diego member and Founder and CEO of Elevator Agency. Bad content is a plague that makes customers cringe. Don’t let it anywhere near your website. B2B audiences are savvier than B2C audiences. They want to be educated and informed by fresh perspectives that are authentic.

The Rainy Day Fund of Reputation

This is going to be BIG.

One aspect of venture capital that rarely gets talked about is competition to get into a deal. What happens when a founder has that rare wealth of riches when they're choosing who they're going to allow onto their cap table? The tables turn and the one being pitched to becomes the one pitching. The moment when you find out that you're not guaranteed a slot is my least favorite as a VC. I've seen different investors react to it differently. Some are really competitive.


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Does your business need money? Read this!


The subject of raising money is critical to many businesses and a passing option to others, depending upon the capital efficiency of the enterprise. Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). For you who fit that description, nice work.

Keeping Engineers Engaged And Happy Is Critical - Here's How To Do It


Christopher Steiner is the founder of ZRankings , and Aisle50, YCS11, which was acquired by Groupon in 2015. In the history of the U.S. economy, particular classes of workers rarely have had a run so prodigious and extended as the current ride that engineers and developers find themselves on. The nature of capitalism means that lucrative job categories that experience shortages are typically fed with hordes of newly-trained workers who even out the imbalance.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Why Narrowing Your Marketing Focus Is a Good Thing

Entrepreneurs' Organization

By Ian Altman, an internationally respected and sought-after expert on business. Often businesses employ a sales and marketing strategy in which they try to cast a wide net, in an effort to not miss anyone.

More Trending

History of The MP3

Unvalidated Learnings

How An Algorithm Transformed The Music Industry And Created The Mobile & Social Web As the music industry recently announced its first annual revenue growth after 15 years of uninterrupted contraction, I thought it was a good time to share some of the things I learnt from reading Stephen Witt’s book How Music Got Free. It provides a fascinating account of how a relatively obscure scientific breakthrough?—?the

FundersClub Weekly Newsletter - June 8, 2017


FundersClub Portfolio News. Jerrod Engelberg of FundersClub will host a Q&A on FC Live with Adam Draper of Boost VC on June 13th. Submit questions and RSVP for the event here: Q&A with Adam Draper of Boost VC — FundersClub Live Series. Le Tote announces the launch of Olivia Culpo x Le Tote, a summer capsule collection that marks a milestone for Culpo as the debut of her first-ever collection in " Olivia Culpo and Le Tote Launch Exclusive Design Collaboration.

The UrbanTech Movement is Transforming Cities


Urbanization is a defining process of modern life. More than half of the world’s population now lives in cities, and the number of urban citizens around the world is projected to rise to 66% by 2050. In the US, over 80% of the population lives in urban areas with 1 in 7 Americans living in New York, Los. Read more >. The post The UrbanTech Movement is Transforming Cities appeared first on The Gust Blog. Investors' Insights


Plant Trees You'll Never See

Tomasz Tunguz

The New Zealand All Blacks are the most successful athletic team perhaps of all time. A rugby outfit whose name originates from the solid black uniforms, they have won 79% of their international matches spanning 68 years. James Kerr followed the All Blacks, interviewed them and distilled his learnings into a book, Legacy. Kerr organizes the book into 15 life lessons, three of which stood out to me. Humility is the first.

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.