The Thing About the Best Pitches
This is going to be BIG.
JULY 18, 2016
The best pitches have a hook. The very first sentence gets me leaning forward, not back. They have an unrelenting storyline--and they don't let a boring team slide get in the way if your team isn't the most exciting part of what you're doing. They mostly talk about where you're going, because the what you've done up until now in a seed pitch usually isn't that much.
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