Both Sides of the Table
JANUARY 24, 2015
'I was waiting for my son’s basketball game to start this morning and with the morning’s emails all drained I turned to Twitter and saw this Tweet from Marshall Kirkpatick. Test: open your twitter stream, look at the 1st item in it, think of something to say in response, say it. Theory: it’s really that simple. — Marshall Kirkpatrick (@marshallk) January 24, 2015.
Berkonomics
JANUARY 29, 2015
'Investors as a group have a common gripe – almost universal. Information flows from the company irregularly, in fact most often when the company is urgently in need of more money. Investment documents usually call for quarterly reporting by the company to the investors. Less than a quarter of companies receiving early stage investment voluntarily fulfill this promise.
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Tomasz Tunguz
JANUARY 29, 2015
Content marketing is one of the most powerful marketing tools startups can employ. Blogs are powerful drivers of awareness and creators of purchasing intent which ultimately lead to new customers, new employees or other new opportunities. This is doubly true as buyers are educating themselves before contacting sales teams to a far greater extent than ever.
abovethecrowd.com
JANUARY 30, 2015
'“Can you take me Higher? To a place where blind men see . Can you take me Higher? . To a place with golden streets”. — Creed, Higher. In their seminal 1994 book Built to Last: Successful Habits of Visionary Companies , Jim Collins and Jerry Poras coined the term BHAG (pronounced BEE-hag) — an acronym that stands for “ B ig H airy A udacious G oal.
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Both Sides of the Table
JANUARY 25, 2015
'Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. Success for many is ephemeral. I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” If you didn’t read it I recommend it.
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