Stitch Fix: Reinventing Retail Through Personalization
abovethecrowd.com
OCTOBER 17, 2013
'Early this year Amie Fineberg, who has been my amazing assistant for over 10 years, mentioned that she and several other employees at Benchmark had fallen in love with a new ecommerce service, and that I might want to check it out. The company, which the founder cleverly named “Stitch Fix,” had a remarkably unique offering compared to other women’s fashion experiences.
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