Sat.Oct 12, 2013 - Fri.Oct 18, 2013

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Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

'Early this year Amie Fineberg, who has been my amazing assistant for over 10 years, mentioned that she and several other employees at Benchmark had fallen in love with a new ecommerce service, and that I might want to check it out. The company, which the founder cleverly named “Stitch Fix,” had a remarkably unique offering compared to other women’s fashion experiences.

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Personal Brand is Company Brand

This is going to be BIG.

'I had a great conversation with a CEO yesterday who recently realized that she had been too heads down and focused on her day to day tasks to build up her personal brand. It was never something she made a priority until she realized that building up her own brand was part of the company''s marketing. It would create just as many opportunities for her company as it would for herself.

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How Much Should Your Startup Spend on Managing Churn?

Tomasz Tunguz

It’s an important question and one that arises most often as a SaaS startup scales. Churn, masked by growth, becomes a limiting factor of growth. How much should the business invest in managing churn? Our SaaS benchmarks from earlier this week tell us the average public SaaS company has a 3% monthly revenue churn or a 2 year lifetime and a sales efficiency of 0.8, which implies a 5 quarter pay back period on cost-of-sales and cost-to-serve.

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How to Avoid a Common Product Mistake Many Teams Make

Both Sides of the Table

'I’ve been involved with technology product design in one form or another for nearly 25 years and seen one mistake consistently repeated. The single biggest mistake most product teams make is building technology for what they believe the user would want rather than what the actual end-user needs. From the experience in my earliest days of designing products for Windows and OS2 machines in the early 1990′s I developed a product philosophy, “Design for the novice, configure for t

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Digitalization: 5 Tech Updates That Will Help You Survive The Recession & Thrive

Lack of digitalization decreases business competitiveness. To thrive, embracing modern solutions becomes essential. The approach to digitalization often aligns with a company's business model. This shift not only boosts productivity but also automates processes and improves security. The tech market offers a wealth of technologies tailored for management, planning, and forecasting, replacing outdated pen-and-paper methods.

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The muted thrill of the deal closing.

Berkonomics

'Now you have worked for months to get this deal to the closing, anticipating the wire transfers to the shareholders that will come any minute. This could change your life style and give you that much needed pause in your life you have been looking forward to. All the documents were signed in a rolling series of emailed scanned signature pages during the past week or more, with each party signing their own set, never having to be in the same room to sign the single signature page for each agre

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The Two Characteristics of Seamless Mobile Payment Experiences

Tomasz Tunguz

Paying for an Uber is a breeze. I step out of the car and go on my way. Behind the scenes, Uber has identified me, recorded my fare, added a gratuity, and sent me a digital receipt that I can easily forward to Expensify. That’s the way I want all my payments to be. Paying for Uber with a mobile phone is less work than using a credit card, which is the biggest competitor for share of wallet of in-person payments.

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Silicon Valley's Library

Tomasz Tunguz

When I was a teenager I read a book called Barbarians at the Gate about KKR’s leveraged buyout of RJR Nabisco. Two journalists detail the dramatic struggle for power and control of the company between Henry Kravis of KKR and Nabisco’s CEO Ross Johnson. From that point, I was hooked on business history. In the valley, there’s a massive collection of verbal history that is passed around.

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Using Gaming Product Hacks to Maximize Freemium SaaS Growth

Tomasz Tunguz

Freemium SaaS and free-to-play games have a lot in common. If you’ve ever harvested crops on Farmville or raised an army in Dragons of Atlantis, you’ve experienced an aspirational product. The same is true if you’ve signed up to use a freemium CRM, expense reporting tool or note taking app. Freemium SaaS businesses, like free-to-play gaming companies, seek to build a large funnel, extract data from the free users, and leverage that data to increase the conversion and retention of users into long

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The Optimal Blog Post Length to Maximize Viewership

Tomasz Tunguz

Bhutan, the world’s largest book at UWashington Library. Anyone who has ever penned a blog post has asked, how long should this post be to maximize viewership? I’ve often wondered the same thing, particularly in the moment before I click the publish button and broadcast a perhaps-too-short-perhaps-too-long post into the Interwebs. I’ve written 256 posts in the past 18 months and I sought to understand the impact of word count on every metric I could measure: page views, time on site, time on pag

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.