Sat.Feb 14, 2015 - Fri.Feb 20, 2015

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Be Careful About Being a Meddling Startup CEO

Both Sides of the Table

'*. I recently wrote a post talking about how some VCs meddle in operating company decisions or some executive teams are too reliant on VCs to jump in and make hard calls for them. Fred Wilson also wrote on a similar topic in his usual more succinct manner , with a great quote being: “One thing I know for sure is that those who advise and invest in startups cannot and should not meddle in the day to day decision making.

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The #vcbcc List

This is going to be BIG.

'Two things ain''t nobody got time for: 1) That. 2) Keeping track of all of the various criteria and foci of the hundreds of potential co-investors you could have in a seed round. Especially not as a one partner fund. Given that I often help my companies finish fundraising by introducing them to other investors, I wind up making a lot of intros. Keeping up with who does extra stage, what defines too early, who will only do B2B, consumer, etc., is a huge pain in the ass.

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The Three Dimensions of Content Marketing Strategy for Startups

Tomasz Tunguz

If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type. **Customer Segments: **Product managers/marketers are responsible for identifying the most important customer segments a startup will pursue. Picking the right customer segments increases profitability , maximizes market size and prioritize the most attractive customer for the business.

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Don’t manage with “what” without “why!”

Berkonomics

'Empowering your direct reports with the reasons for your orders gives them incentive to act, motivation to accept authority, and purpose behind action. I try to teach this with the simple phrase that is the headline of this insight. Think of the last time someone above you in your business or personal life gave you an order to do something that seemed either illogical or of low priority – to you.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.