Tinybop and Crafting a Brand
This is going to be BIG.
MAY 22, 2014
'I could spend a lot of time writing a long diatribe about what it means to create a brand, or I could just show you three videos that Tinybop , a company I seeded in 2012, made as part of the marketing for their new app, Plants. Consider the bar raised. As a biased investor, I not-so-humbly submit that this is the most creative thing any startup in New York City has ever produced as part of a launch: Plants by Tinybop from Tinybop on Vimeo.
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