Sat.Dec 29, 2012 - Fri.Jan 04, 2013

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Feel free to borrow these New Year's resolutions

This is going to be BIG.

In 2012, I started my second company--a venture capital firm called B rooklyn Bridge Ventures. Becoming an entrepreneur again has been a ton of work, but incredibly rewarding. In a year, I went from an idea and a track record to more than $5mm of limited partner commitments, six investments in incredible entrepreneurs (to be announced when I get my new website up), and a ton of opportunity to create innovation in New York City.

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Find and build recurring revenues.

Berkonomics

Most every business can take advantage of continuing, recurring revenues from its customer base. Sometimes, products are designed to make all of their profit upon the recurring revenues from supplies or support. We immediately recall the razor and blade analogy to illustrate the point when planning product development and release. Xerox in its formative years, even though barely having enough cash to market its then revolutionary copier, elected to lease rather than sell the units.

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To Sell is Human

Tomasz Tunguz

Daniel Pink, former speechwriter for Al Gore, has written an unconventional book on sales called To Sell is Human. In this well researched book, Pink observes a few surprising evolutions in society and their impact on sales. The hard sell is dead. Enabled by the internet, prospective buyers know more about a product than a salesperson. This is true for cars as much as enterprise software.

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Startups are the Place to Find and Use Baby Boomers

Gust

Richard Branson image via Wikipedia. The buzz from startup executives, especially high-tech ones, has long been that startups are no place for Baby-Boomers (1946-1964) – you must have the high energy and crazy determination to work 20-hour days to succeed. Only the under-35 age group need apply. I will argue that times have changed, and you better take another look.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Fundamentals of communication

Tomasz Tunguz

Communication is essential to the success of every startup. Startup teams collaborate in product and engineering conversations, in general management, and in recruiting. Externally, startups sell customers using marketing and sales. Startups also pitch investors during fundraising conversations. Clearly, great communication makes demands of the audience.