Sat.Sep 06, 2014 - Fri.Sep 12, 2014

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Five Tips for Getting PR for Your Startup

This is going to be BIG.

'Because, you know, who doesn''t love a good startup list. 1) Figure out who has written about companies like yours and reach out--when you don''t need something. Think about who else is in your space--other wearables companies, companies also focused on the smart home, you name it. Those are going to be the reporters who are most likely willing to write about you.

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Dread Startup Problems Or Learn To Enjoy Challenges

Gust

'Stressed entrepreneur photo via Wikipedia. If you can’t solve problems and enjoy it, you won’t make it as an entrepreneur. By definition, an entrepreneur is the first to undertake a given business, and firsts never happen without problems and people frustrations. The toughest problems are people problems, like personnel issues, but there are tough operational problems as well, such as vendor delays and quality surprises.

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How to be an angel investor, Part 3

Venture Hacks

This guest post is by Tyler Willis , an entrepreneur and angel investor. You can learn more about him on AngelList. For several interesting macro-economic reasons [1], more and more people are becoming angel investors. This is a good thing – it allows more investors to participate in a high-growth (but high-risk) area of our economy. That said, investing in private companies is very different from investing in public companies.

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The Innovations Free Compute and Storage Unleash

Tomasz Tunguz

What will the world look like when cloud compute and storage are free? Cloud computing prices are hurtling to zero. The chart above shows the logarithmic decline of the cost of a transistor cycle by 11 orders of magnitude (11 decimal places) over the past 40 years. AWS has decreased prices for EC2, elastic compute cloud, and S3, simple storage service, 42 times in eight years.

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Digitalization: 5 Tech Updates That Will Help You Survive The Recession & Thrive

Lack of digitalization decreases business competitiveness. To thrive, embracing modern solutions becomes essential. The approach to digitalization often aligns with a company's business model. This shift not only boosts productivity but also automates processes and improves security. The tech market offers a wealth of technologies tailored for management, planning, and forecasting, replacing outdated pen-and-paper methods.

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Use “switching costs” to your marketing advantage.

Berkonomics

'Know the cost to move from your existing platform, and estimate the switching costs for moving from a competitor’s product or service to yours. Offer incentives to existing customers to stay, and for competitor’s customers to switch. Protect your base with incentives to stay that are intangible – such as membership in an insider’s club, access to special deals not available to others, and attention from the executives at the top.

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I love being wrong

Derek Sivers

Most of the time, I feel smart, successful, and driven — like I’ve got it all figured out. But last month a bunch of stuff knocked me on my ass. I’ve never felt so wrong. I vulnerably called on friends for help. They gave me a bunch of good advice, and helped me see things from a new point of view. Each different perspective made me feel good for a while.

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A Collection of Uncommon Points of View on Startups

Tomasz Tunguz

I wish I had been in Stanford’s CS183 class in 2012, the year Peter Thiel taught it. A student of the class, Blake Masters, copied all the class notes and I read every post, like thousands of other visitors to the site. In a few days, Thiel and Masters will release a book version of these notes called Zero to One: Notes on Startups or How to Build the Future.

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There seems to be a lack of long-term investment in startups. Why is the 3-5 year exit strategy more desirable than a 10-20+ year timeframe?

Gust

'Precisely because seed stage investments in private startup companies are NOT Warren Buffet’s types of investments. Early venture and angel investments are much, much riskier than Buffett’s, with more than half of them typically failing completely and losing the entire investment. As such, the returns on an early stage portfolio typically come from only one or two investments out of every ten.

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Of the private companies trading on secondary markets, how much (percentage) of those companies’ stock is available through the secondary market?

Gust

'On average…none. The secondary market for private company stock is brand new, and so nascent that it is virtually nonexistent. For a very brief time, when Facebook, LinkedIn, Groupon and Zynga were still private, there was a quick flurry of private secondary sales through platforms like SecondMarket and SharesPost. But there was much, much, much more smoke than fire, and I would be extremely surprised if even 1% of those four companies changed hands in the secondary market.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The Optimal Price to Maximize Sales Efficiency for a SaaS Startup

Tomasz Tunguz

Is there an optimal price for a product to maximize a SaaS startup’s sales efficiency ? As I’ve been analyzing the S-1s of publicly traded SaaS companies, most recently of HubSpot and Zendesk , I’ve been asking myself that question. Do million-dollar enterprise price points and field sales people create more efficient sales organizations than content-marketing-driven SMB startups?

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