Sat.Apr 21, 2018 - Fri.Apr 27, 2018

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You Can’t Afford to Make this Mistake With Your Company Culture

Entrepreneurs' Organization

Written for EO by Marina Byezhanova, co-founder and director at Pronexia Inc. , headhunters for small- to medium-sized businesses and company culture consultants. . If you’ve been trying to fill a position in the last 12 months, then you’ve definitely noticed that it’s become more difficult to attract the same number of applicants that you once did.

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The Series A Round: “Could A Round By Any Other Name Smell As Sweet?”

Haystack

Too many investors subscribe to the Patek Phillipe school of investing “you don’t own the companies’ problems, you merely hold onto them [until you] can get the company to the next round of investors. ” — Micah Rosenbloom of Founder Collective, April 2018. If you’ve followed me on Twitter or this blog, you’ve likely seen me ( too often ) talk about this term — The Series A — again and again.

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So, what if you run out of money?

Berkonomics

Money in the bank is like oil in the car. Certainly, you have many ways you are pulled every day, both tactical and strategic. But when money is the issue, your time, energy and focus are drained from other important areas of your life or business. Running out of money is not always synonymous with “going broke”. Many great businesses in their growth periods find themselves stretched for cash.

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No Excuses not to Travel: Noken is the First Digital Native Tour Operator and Here's Why I Backed It

This is going to be BIG.

A few weeks ago, I booked a customized tour of Iceland with Noken , and I did it in about five minutes. All I had to do was to tell Noken how long I planned to go, what level of hotel and car I wanted, and then I had the option to add on a few extras, and within minutes my entire trip was booked. I had a connection to my own personal trip concierge and a custom app that outlined my trip.

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Digitalization: 5 Tech Updates That Will Help You Survive The Recession & Thrive

Lack of digitalization decreases business competitiveness. To thrive, embracing modern solutions becomes essential. The approach to digitalization often aligns with a company's business model. This shift not only boosts productivity but also automates processes and improves security. The tech market offers a wealth of technologies tailored for management, planning, and forecasting, replacing outdated pen-and-paper methods.

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How to Use Social Media In Your Event Marketing Strategy

Entrepreneurs' Organization

Written for EO by Raul Harman, editor in chief at Technivorz blog. What if you threw a party and nobody came? The chances of this happening in the age of Facebook and Twitter are slim, right? Even so, if you’re planning a professional event and your success depends on people showing up, you’ll want to implement a marketing strategy to ensure its success.

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Thinking of a Rebrand? Here’s How to Start.

Entrepreneurs' Organization

Written by Paul Binsfeld, founder and president of Company Nurse , LLC, and Kathy Heasley, founder and president of HEASLEY&PARTNERS. If you are not a brand, you are a commodity. And the only thing that makes a commodity different is price. A brand, on the other hand, is unique. You buy brands because they’re different. I started Company Nurse more than 20 years ago as a pioneering brand.