Sat.Mar 07, 2015 - Fri.Mar 13, 2015

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The Art of the Pitch

Guy Kawasaki

Forget “I think, therefore I am.” For entrepreneurs, the operative phrase is, “I pitch, therefore I am.” Pitching isn’t only for raising money—it’s for reaching agreement, and agreement can yield many good outcomes including sales, partnerships, and new hires. Here are the key elements of a great pitch. Prepare. Before you get to the meeting, study the bios and social-media accounts of everyone who will be in the room.

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The State of the SaaS Fundraising Market

Tomasz Tunguz

In a recent survey, 40% of VCs pointed to SaaS as the startup sector most likely to be impacted by a market correction. There’s no question that the early stage SaaS founders are benefiting from substantial multiple expansion and pre-money valuation increases. But I was curious about how widespread aggressive investments are in software companies.

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What Do You Need to Do to Improve Sales? Here’s a Start …

Both Sides of the Table

'I write about sales often both because it’s the lifeblood of any organization and because in my experience it is the area in which more startups are least experienced or inclined. I also write and talk about it frequently because raising capital is a part of sales and this is important for entrepreneurs to understand. To make it simple and easy to remember – there are three basic rules of sales: 1.

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Fire yourself. Rehire a new you.

Berkonomics

'When a new CEO or manager is hired into a company, for a while lots of energy flows from the top and new ideas seem to be generated daily. It is one reason not to fear the unknown when upper level management long in place turns over, often leaving most everyone worried about the future of the company and for their own prospects. Even the best of us fall into a routine in our jobs.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Sales Funnel Optimization for SaaS Startups

Tomasz Tunguz

There’s a magical property to the classic sales funnel SaaS startups use to evaluate the effectiveness of their go-to-market organizations: an increase in effectiveness at any stage of a sales funnel cascades through to the end funnel. But improvements to the early parts of the funnel are more important than those later in the funnel, because they meaningfully improve key SaaS metrics like cost-of-customer acquisition and pay-back period.

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The Magic Moment of Meerkat

Both Sides of the Table

'*. Ok. If you work in tech this week you’ve no doubt heard much of this new app called Meerkat. In case you’ve spent the week living under a rock, Meerkat is an app integrated (currently) with Twitter in which if you click on the link of somebody who shares a “Meerkat Stream” you will be transported into a live session of their phone streaming.