The Art of the Pitch
Guy Kawasaki
MARCH 9, 2015
Forget “I think, therefore I am.” For entrepreneurs, the operative phrase is, “I pitch, therefore I am.” Pitching isn’t only for raising money—it’s for reaching agreement, and agreement can yield many good outcomes including sales, partnerships, and new hires. Here are the key elements of a great pitch. Prepare. Before you get to the meeting, study the bios and social-media accounts of everyone who will be in the room.
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