Creative capital is the secret sauce, not venture capital
TechCrunch
SEPTEMBER 27, 2021
Brett Lovelady. Contributor. Share on Twitter. Brett Lovelady is the founder of Astro Studios , now a part of PA Consulting, a design-driven company that empowers designers and strives to capture the value of design in the product, brand, experience and company creation process. Around 90% of startups ultimately fail, and the reasons leading to failure are well known: Undercapitalization, scaling challenges, lack of a competitive advantage or realistic IP.
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