Fri.Apr 30, 2021

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Why ROI has no place in marketing

Entrepreneurs' Organization

Ben Hirons, an Entrepreneurs’ Organization (EO) member in Brisbane, is the founder and CEO of Due North , a digital marketing agency that engineers strategic, growth-focused systems and products. After his recent blog post addressing why it’s in your best interest to ignore SEO , we asked Ben about the importance of return on investment when it comes to marketing.

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Y Combinator-backed Uiflow wants to accelerate no-code enterprise app creation

TechCrunch

TechCrunch recently caught up with recent Y Combinator graduate Uiflow , a startup that is building a no-code enterprise app creation service. If you are thinking wait, don’t a number of companies already do that? , the answer is yes. But what Quickbase , Smartsheet and others are working on isn’t quite the same thing, at least from the startup’s perspective.

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Should you give an anchor investor a stake in your fund’s management company?

David Teten VC

Raising capital for a new fund is always hard. Should you give preferential economics or other benefits to a seed anchor investor, who makes a material commitment to the fund? . These “VCs for investment management companies” are also known as GP Stake investors or fund platforms. According to DocSend , “About half the VC firms in our survey had an anchor LP for their fund, and the average percentage that an anchor LP took in a first-time fund was 25%.

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Cloud gaming service Shadow taken over by OVHcloud founder

TechCrunch

Blade, the French startup behind cloud gaming service Shadow , has been acquired by Octave Klaba’s fund following a commercial court order. Klaba is better known as the founder of OVHcloud , a French cloud hosting company. He’s acquiring Blade (and Shadow) through his investment fund Jezby Ventures — not OVHcloud. Shadow is a cloud computing service for gamers.

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Digitalization: 5 Tech Updates That Will Help You Survive The Recession & Thrive

Lack of digitalization decreases business competitiveness. To thrive, embracing modern solutions becomes essential. The approach to digitalization often aligns with a company's business model. This shift not only boosts productivity but also automates processes and improves security. The tech market offers a wealth of technologies tailored for management, planning, and forecasting, replacing outdated pen-and-paper methods.

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I Keep Losing My Best Employees

Entrepreneur's Handbook

And I know I’m the reason, but I refuse to change. Continue reading on Entrepreneur's Handbook ».

More Trending

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A Guide to Venture Capital Funding video game startups

Entrepreneur's Handbook

I often get requests from early stage video game-related startups asking for intros to investors who invest in games. In the past, there… Continue reading on Entrepreneur's Handbook ».

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Optimism reigns at consumer trading services as fintech VC spikes and Robinhood IPO looms

TechCrunch

With the Coinbase direct listing behind us and the Robinhood IPO ahead, it’s a heady time for consumer-focused trading apps. Mix in the impending SPAC-led debut of eToro , general bullishness in the cryptocurrency space, record highs for some equities markets, and recent rounds from Public.com , M1 Finance and U.K.-based Freetrade , and you could be excused for expecting the boom in consumer asset trading to keep going up and to the right.

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5 Emergency Tools to Help CEO’s Deliver Any Project on Schedule

Entrepreneur's Handbook

When every hour counts, I use this pack of extreme productivity tools Continue reading on Entrepreneur's Handbook ».

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The health data transparency movement is birthing a new generation of startups

TechCrunch

Ariel Katz. Contributor. Share on Twitter. Ariel Katz is the founder and CEO of H1 , a global healthcare platform that helps life sciences companies, hospitals, academic medical centers and health systems connect with providers, find clinical research, locate industry experts and benchmark their organization. In the early 2000s, Jeff Bezos gave a seminal TED Talk titled “ The Electricity Metaphor for the Web’s Future.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Should you give an anchor investor a stake in your fund’s management company?

David Teten VC

Raising capital for a new fund is always hard. Should you give preferential economics or other benefits to a seed anchor investor, who makes a material commitment to the fund? . These “VCs for investment management companies” are also known as GP Stake investors or fund platforms. According to DocSend , “About half the VC firms in our survey had an anchor LP for their fund, and the average percentage that an anchor LP took in a first-time fund was 25%.

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Sequoia’s Mike Vernal will share how to iterate with tempo at TC Early Stage in July

TechCrunch

TC Early Stage is back in July and we have a fantastic lineup in store that’s laser-focused on marketing and fundraising. That includes, but is not limited to, Sequoia’s Mike Vernal, whose portfolio companies include Citizen, PicsArt, Whisper, Threads, Houseparty and more. Vernal will be leading a discussion on tempo and product-market fit.

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I Made a Really Stupid Financial Decision: Selling Assets

Entrepreneur's Handbook

Many of you reading this do it. There’s a powerful alternative. Continue reading on Entrepreneur's Handbook ».

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Funding Friday: Beach Lovers: A NYC Summer Love Story

A VC: Musings of a VC in NYC

One of the many things I love about Kickstarter is when a friend backs a project, I am alerted. My friend Kirk went on a binge yesterday and backed a half dozen photo book projects and I followed him on that binge. I thought I’d blog about one of the projects we backed today. NYC is many things, and one of them is a beach town. In the summer, the beaches of south Brooklyn and Queens (Rockaway) fill up with NYers of all ages and ethnicities.

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PE Mastery: CAPTARGET's Playbook for Quality Lead Flow

CAPTARGET presents a masterclass in M&A deal sourcing. Learn to cast a wide net, embracing seller self-identification. Consistency is the linchpin: keep the origination process steady for a reliable flow of opportunities. Diversify your tactics, employing various tools and vendors. Tech matters! Understand DNS settings, domain authority, and brand presence for optimal outreach.

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6 Key Steps to Getting Your First Client as a Beginner Coach

Entrepreneur's Handbook

To move the odds in your favor, sell to fewer people. Continue reading on Entrepreneur's Handbook ».

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Heirlume raises $1.38M to remove the barriers of trademark registration for small businesses

TechCrunch

Platforms like Shopify, Stripe and WordPress have done a lot to make essential business-building tools — like running storefronts, accepting payments and building websites — accessible to businesses with even the most modest budgets. But some very key aspects of setting up a company remain expensive, time-consuming affairs that can be cost-prohibitive for small businesses — but that, if ignored, can result in the failure of a business before it even really gets started.

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I Was Obsessed With the Fear of Being Replaced at My Company

Entrepreneur's Handbook

Even though I’m the co-founder Continue reading on Entrepreneur's Handbook ».

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The second shot is kicking in

TechCrunch

Hello and welcome back to Equity , TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. First and foremost, Equity was nominated for a Webby for “Best Technology Podcast”! Drop everything and go Vote for Equity ! We’d appreciate it. A lot. And even if we lose, well, we’ll keep doing our thing and making each other laugh.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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[Armory in SD Times] Armory introduces Minnaker for faster software deployments

OurCrowd

Continuous delivery software provider Armory announced the release of Armory Minnaker, a full Spinnaker installation designed to enable quick software deployments by leveraging K3s Kubernetes distribution and Armory’s Kubernetes Operator. Read more here. The post [Armory in SD Times] Armory introduces Minnaker for faster software deployments appeared first on OurCrowd Blog.

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Early-bird price ends tonight: Buy your pass to TC Early Stage 2021 and save $100

TechCrunch

Last call, founders. Today is your last chance to save $100 on a pass to TC Early Stage 2021: Marketing & Fundraising. Our last founder bootcamp event of the year takes place July 8-9, and it’s time to call on Saint Expeditus — the patron saint of procrastinators and programmers alike. He’ll help you kick procrastination to the curb, save some cash and gain access to a bevy of top-tier investors, famous founders, marketing magicians, financial wizards and other startup savants.

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[EMQ in MarTech Series] Driving Human Excellence in Marketing, Sales and All of Tech

OurCrowd

Sarah Deane, Founder at EMQ (Energy Management Quotient) talks about the importance and need to drive human excellence with more than physical health in this interesting weekend chat: Read more here. The post [EMQ in MarTech Series] Driving Human Excellence in Marketing, Sales and All of Tech appeared first on OurCrowd Blog.

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Former Microsoft Program Manager Shares His Employee to Entrepreneur Journey

StartupNation

Why is there so much talk about “young” entrepreneurs when the most successful companies (the top 0.1% based on growth of the first five years) are founded by individuals at the average age of 45 ? Call me a cranky 38-year-old, but the data seems to prove what seems like common sense: It takes a lot of knowledge, experience and maturity to build a successful company.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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[yulife in HRD] YuLife introduces five days paid miscarriage leave – for both parents

OurCrowd

For Cali Gold, implementing paid miscarriage leave was a no-brainer. As head of people at London-based insurance firm YuLife, Gold believes that miscarriage leave should be available to both parties involved – the pregnant person and the partner. Read more here. The post [yulife in HRD] YuLife introduces five days paid miscarriage leave – for both parents appeared first on OurCrowd Blog.

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Geothermal technology has enormous potential to power the planet and Fervo wants to tap it

TechCrunch

Tapping the geothermal energy stored beneath the Earth’s surface as a way to generate renewable power is one of the new visions for the future that’s captured the attention of environmentalists and oil and gas engineers alike. That’s because it’s not only a way to generate power that doesn’t rely on greenhouse gas emitting hydrocarbons, but because it uses the same skillsets and expertise that the oil and gas industry has been honing and refining for years.

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[Beyond Meat in Plant Based News] Beyond Meat Vegan Chicken ‘Coming Soon’, Says Report

OurCrowd

Plant-based brand Beyond Meat is launching vegan chicken later this year, a new report claims. Read more here. The post [Beyond Meat in Plant Based News] Beyond Meat Vegan Chicken ‘Coming Soon’, Says Report appeared first on OurCrowd Blog.

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Rapchat tunes into $2.3M as its music-making app hits 7M users

TechCrunch

YouTube, Snapchat, Twitter, TikTok and Facebook’s Instagram have upended the film and TV industries, with a new wave of cinematographers, directors and actors leveraging innovations in technology to create new work and connect directly with billions of consumers to see it. Today, a startup is announcing some funding as it looks to make a similar impact in the world of music.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.