Tue.Dec 11, 2018

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The Secret to Growing a Great Team Around You

Entrepreneurs' Organization

Written for EO by Gareth Williams, founder of YellowDog. When you launch a business on your own, you don’t need to worry about anyone’s performance apart from your own. As your business grows, you recruit talent to work with you. You make key hires and start building your team. But that’s just the beginning. How do you assess how your new team members are performing without relying solely on KPIs?

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Which is More Important: New Account Growth or Account Expansion?

Tomasz Tunguz

If you have one marketing dollar to spend on your startup’s growth, should you spend it on acquiring a new customer or on expanding an existing customer? Mining the existing customer base for customer expansion seems very logical. Customers know your product and your sales team, so increasing the account value should be easier. Plus, the strategy is successful in practice.

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