What two words are most valuable for your business planning?
Berkonomics
AUGUST 23, 2018
One of the most valuable tools in an executive’s arsenal is the use of the question chain in planning meetings or to analyze scenarios that might result from an action. The powerful words are “What if…” followed by an ever-deeper question that follows the possible results of an action, or a decision based upon the last “What if” question. The beauty of the method.
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