Thu.Jun 12, 2025

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A guide to email marketing automation: best practices and automated workflows

The Zapier Blog

Let's say you buy your dog's favorite treats online. As soon as you hit that purchase button, you'll receive an email confirmation. Probably a shipping update, too. And a delivery success message once those goodies have arrived. That's email automation at its finest. But then let's say you receive a welcome email which offers you tips and resources on pet care.

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MedTech Innovator Unveils 2025 Accelerator Cohort Representing 17 States and 13 Countries

American Entrepreneurship

The 65 medtech startups were chosen from 1500 applicants and represent the top 4% of medtech ventures worldwide. MedTech Innovator (MTI), the world’s largest and most influential accelerator for medical technology startups, has unveiled the 65 pioneering companies selected for its prestigious 2025 Accelerator Cohort. This year’s announcement highlights not only the cutting-edge nature of these startups but also the truly global scope of the cohort—an international showcase of medical innovation

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Supabase vs. Firebase: Which backend platform is right for you? [2025]

The Zapier Blog

As a content marketer who's dabbled in building my own tools, I've learned to pick my battles carefully. While LLMs can provide me with code for just about any situation, using established tools can save me from a lot of headaches later on. One example: backend-as-a-service (BaaS) platforms like Supabase and Firebase let me focus on solving problems instead of getting lost in server configurations and database management.

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5 Good Reasons Why People Buy a Business

Red Rocket

Many entrepreneurs go down the path of buying a business to help jump-start their business-building efforts. But oftentimes, they don't give enough thought to "why" they are buying the business, and the long-term goals they are hoping to accomplish from this investment. Unless they are 100% clear on the "end game", they could get themselves into a situation that is not what they intended, and it could be too late to fix it once they close on the purchase.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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What is Agentic AI? And how you can start using it

The Zapier Blog

I've been covering AI developments for almost a decade now, and the idea of AI tools that can be trusted to operate independently has always been exciting—and just out of reach. Agentic AI is the latest attempt to create a framework for what these tools would look like and how they could safely operate. So let's dig in. Table of contents: What is agentic AI?

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The Coming Wave of Acquihires

Tomasz Tunguz

The Seed Surge of 2021 will lead to a raft of acquihires. In 2021 the total number of US software & AI seeds jumped from 2900 to 4300 - a 49% jump. Seeds fell to about 3000 creating a seed tabletop. Series As moved in lockstep both on the way up and the way down - creating a squeeze. These data form part of a longer term trend of a greater number of seeds but a relatively fixed number of Series As.

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How Simple.Biz boosted return on ad spend by 35% and saved 30+ hours a week

The Zapier Blog

Ad performance isn't about clicks—it’s about conversions. But for Simple.Biz , who manages ad campaigns for law firms and other service-driven clients, this meant juggling outdated CRMs, disconnected data, and a serious lack of attribution visibility. That changed when their Sr. Systems Engineer, Thomas Moore, discovered Zapier’s Google Ads integration, specifically, the Offline Conversions and Customer Match actions now available for free.

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Dalton Caldwell’s Move to Partner Emeritus

Y Combinator

After 12+ years, 25 batches, and working with more than a thousand startups, Dalton Caldwell is transitioning to Partner Emeritus at YC. Dalton joined YC in 2011 and has contributed in a number of roles over the years, most recently as a Managing Partner. During his time here, he worked closely with founders and played a consistent role in how we support companies at the earliest stages.

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How to turn off the red dot in Slack

The Zapier Blog

By default, Slack adds a red badge to its app icon whenever there's unread activity, like a direct message (DM), a mention in a public channel, or a Slack reminder. This is done by design: it's meant to get you to respond to messages quickly, which is part of what makes the app so addictive. Make Slack a more productive place to work Automate Slack While the red dot is potentially useful, it can also lead to spicy arguments with your significant other who just reminded you to take you

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Bet the farm only when the crops are on fire!

Berkonomics

How much risk you and your company are willing and able to tolerate over time? Most people believe that early stage companies should take risks aggressively because there is less to lose and much more to gain with each risky bet or decision. Common thinking goes on to address large, public corporations by expressing that the relative tolerance to risk is decreased, in favor of protecting the brand or financial health of the enterprise.

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What is the best AI companion for emotional support in 2025?

Founder Bounty

Finding AI companions that are there for you in hard times is essential for everybody. Times can be tough and we all go through highs and lows. So which of the below have the best AI companions. EDITORS CHOICE: Candy AI 1. Candy AI Still the best ones around for male and female Ai companions. It also allows for image uploads 2. HeraHeaven A newer site that also has Ai companions.

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[Databricks in PR Newswire] Databricks announces strategic AI partnership with Google Cloud to bring Gemini models natively to the data intelligence platform

OurCrowd

The post [Databricks in PR Newswire] Databricks announces strategic AI partnership with Google Cloud to bring Gemini models natively to the data intelligence platform appeared first on OurCrowd Blog.

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The 9 best CRM software for real estate agents in 2025

The Zapier Blog

A CRM is your prized possession in real estate. You need something to keep things straight when juggling client management, property listings, and the looming threat of being upstaged by that insufferably smug agent from the office across the street. Improve your real estate business with automation Automate your CRM But with countless options on the market, how do you know which software is right for you?

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?