A guide to email marketing automation: best practices and automated workflows
The Zapier Blog
JUNE 12, 2025
Let's say you buy your dog's favorite treats online. As soon as you hit that purchase button, you'll receive an email confirmation. Probably a shipping update, too. And a delivery success message once those goodies have arrived. That's email automation at its finest. But then let's say you receive a welcome email which offers you tips and resources on pet care.
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