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Lessons Learned From Building and Selling a Startup

6 min readApr 12, 2023
Midjourney representation of how I looked and felt back in the day when I was a coder.

Greg and I stood up from the kitchen table and walked out the front door of my house in Roxborough, a rural suburb of Denver, Colorado.

Somewhat in disbelief, I asked Greg for some reassurance.

“Do you think this could really work?”

“Yes,” he said. “I think it might.”

It was mid-December in 2004, and I had an idea that would change everything for me and Greg (my business partner).

A few years earlier, in 2001, I built a web development platform called PromoteWare. It was like WordPress (before WordPress existed), only I never had the idea to make it open source and let other people use it.

Yeah, that was dumb. I know.

Greg was the sales and marketing guy. I used PromoteWare to quickly build and customize the websites he sold.

By December 2004, I had been building websites and back-end web-based business management solutions for over 6 years, and I was tired of it.

Get a client. Meet with the client. Make a list of unrealistic expectations. Build website. Make changes. Launch website. Start over with a new client.

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Entrepreneurship Handbook
Entrepreneurship Handbook

Published in Entrepreneurship Handbook

How to succeed in entrepreneurship; feat. founder stories, design articles, and startup deep dives that inspire your entrepreneurial journey.

JP Stonestreet
JP Stonestreet

Written by JP Stonestreet

Inspiring the world to Embrace The Unconventional Life. Work Online. Live Abroad. Be Free! Blogger & YouTuber with 90K Subs & 12M+ views. AmeliaAndJP.com

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