Fri.Jul 09, 2021

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This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’

TechCrunch

Doing more with less: This is what marketers get asked for when they join an early-stage startup. British consultant Lucy Heskins knows firsthand how overwhelming that can be, which is why her services can both replace and complement early in-house marketing staff. Either way, it often involves educating the founders about the job to be done. “Too many people fail to realize that marketing is the process of understanding your customers, building appropriate channels to reach them and ultim

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5 Companies That Stole Ideas and Became Successful

Entrepreneur's Handbook

Sometimes imitation may be better than innovation Continue reading on Entrepreneur's Handbook ».

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Extra Crunch roundup: NS1 EC-1, Pakistan’s tech ecosystem, SPACs bonanza

TechCrunch

Did you see the viral videos of yesterday’s flooding in New York City subways? In one, riders waded through brown, waist-deep water; another video showed a cascade rushing down a flight of stairs to a subway platform where passengers waited for a train. Infrastructure doesn’t attract much attention until it fails. Domain name services (DNS), the system that directs readers to techcrunch.com when they say or speak it into their web browser, are much the same way.

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The Major Reasons Small Businesses Will Fail in the Post-COVID Era

Entrepreneur's Handbook

An alert from the UK’s Federation of Small Business is a true eye-opener. Continue reading on Entrepreneur's Handbook ».

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Digitalization: 5 Tech Updates That Will Help You Survive The Recession & Thrive

Lack of digitalization decreases business competitiveness. To thrive, embracing modern solutions becomes essential. The approach to digitalization often aligns with a company's business model. This shift not only boosts productivity but also automates processes and improves security. The tech market offers a wealth of technologies tailored for management, planning, and forecasting, replacing outdated pen-and-paper methods.

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Cloud security platform Netskope boosts valuation to $7.5B following $300M raise

TechCrunch

Netskope , focused on Secure Access Service Edge architecture, announced Friday a $300 million investment round on a post-money valuation of $7.5 billion. The oversubscribed insider investment was led by ICONIQ Growth, which was joined by other existing investors, including Lightspeed Venture Partners, Accel, Sequoia Capital Global Equities, Base Partners, Sapphire Ventures and Geodesic Capital.

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Startups have never had it so good

TechCrunch

The venture capital market is racing ahead, foot on the gas, middle finger out the window, hair on fire. That’s our read of the Q2 2021 data released thus far concerning how much money venture capitalists deployed around the world during the second three months of the year. Startups have never had it this good when it comes to accessing private-market funds.

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WJR Business Beat with Jeff Sloan: Mobile Advertising is Booming in 2021 (Episode 256)

StartupNation

On today’s Business Beat, Jeff discusses the recent growth of mobile advertising, causing 66% of marketers to increase their ad budgets for mobile, according to Digital Information World. Tune in to the Business Beat, below, to learn more about this mobile advertising phenomenon: “Just another sign of how the pandemic is reshaping business today and going forward.

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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more

TechCrunch

One might think that a short week due to a U.S. holiday calls for a short weekly recap, but we have plenty to share about growth marketing from our coverage over the week. With the help of your recommendations, this week we were able to interview Peep Laja and Lucy Heskins, and publish multiple guest columns on growth-related topics including homepage testing, marketing lies to watch out for, VR ad opportunities, company-naming and ad compliance.

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What is Social Audio and How Can it Boost Your Business?

StartupNation

We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social audio has become the equivalent of posting on your Instagram and LinkedIn feeds. Clubhouse couldn’t have come at a better time. The platform launched in April 2020 with the air of invite-only exclusivity as the world went into lockdown. It was welcomed with open arms by a captive global audience yearning for human connection without Zoom fatigue.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Mmhmm, it’s the most ridiculous story we’ve ever heard

TechCrunch

Hello and welcome back to Equity , TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. Danny and Alex were on deck this week, with Grace on the recording and edit. Natasha will be back with us starting next week. So, it was old times on the show with just two of our team to vamp on the news. And oh boy was there a lot of news to get into.

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Increased Transparency Could Inspire a New Work Culture

Entrepreneur's Handbook

Why sharing more information could make for happier employees Continue reading on Entrepreneur's Handbook ».

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Funding Friday: L’Appartement 4F

A VC: Musings of a VC in NYC

There are many stories of chefs, bakers, etc cooking from their homes and apartments during the pandemic and now turning that activity into permanent businesses with storefront leases. I’ve backed quite a few projects like this on Kickstarter and found a great one today. L’Appartement 4F is a couple who baked in their tiny Brooklyn apartment during the pandemic, found a clientele for their products, and now are opening a bakery in Brooklyn Heights.

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[JumpCloud in Security Boulevard] People of JumpCloud | Vivian Eden

OurCrowd

People are the lifeblood of any organization, but so rarely do they receive the spotlight like the innovative applications and services, company missions, and devoted customer communities they work so hard to create. We want to change that. Read more here. The post [JumpCloud in Security Boulevard] People of JumpCloud | Vivian Eden appeared first on OurCrowd Blog.

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PE Mastery: CAPTARGET's Playbook for Quality Lead Flow

CAPTARGET presents a masterclass in M&A deal sourcing. Learn to cast a wide net, embracing seller self-identification. Consistency is the linchpin: keep the origination process steady for a reliable flow of opportunities. Diversify your tactics, employing various tools and vendors. Tech matters! Understand DNS settings, domain authority, and brand presence for optimal outreach.

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Social Media Power Tips – 7 Experts Share Their 7 Secrets

Smart Hustle Magazine

7 experts got together and shared their best tips for social media marketing. They shared this on the Entrepreneur Facebook page , hosted by social media marketer Kim Walsh Phillips. These experts include: Glenn Lundy , Dana Bowling , Dhomonique Murphy , Carmelia Ray , Daniel Robbins , and Ramon Ray , founder of SmartHustle.com. All of these experts and more will be speaking at the Listeing and Beyond Marketing and Mindset Summit in NYC on 29 and 30 July 2021.

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Didomi raises $40 million to help you manage customer consent

TechCrunch

French startup Didomi has raised a $40 million Series B funding round led by Elephant and Breega. The company manages consent flows for web publishers and app developers. Didomi is already doing well in Europe with billions of consent interactions per month — it plans to expand to the U.S. with today’s funding round. “Jawad, Raphaël and I have co-founded Didomi to make privacy easier for everyone and an obvious choice for companies.

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Startup Compensation: A Guide For Employers

Feedough

Working in a startup is not easy. It requires immense. Read more.

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Beyond ‘Netflix Party’: startups and their VCs bet we’ll browse more of the web together

TechCrunch

Last year, during the pandemic, a free browser extension called Netflix Party gained traction because it enabled people trapped in their homes to connect with far-flung friends and family by watching the same Netflix TV shows and movies simultaneously. It also enabled them to dish about the action in a side bar chat. Yet that company — later renamed Teleparty — was just the beginning, argue two young companies that have raised seed funding.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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[NanoLock in Electronic Design] Protecting the Cloud and IoT from Cyberattacks

OurCrowd

At its most basic level, a lock is there primarily to keep honest people honest. Your security should be the best solution you can cost-effectively use. Read more here. The post [NanoLock in Electronic Design] Protecting the Cloud and IoT from Cyberattacks appeared first on OurCrowd Blog.

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6 Simple strategies to market your mobile app

Entrepreneurs' Organization

Contributed by Tim Waldenback, the co-founder of Zutobi Drivers Ed , a gamified e-learning platform focused on online drivers education to help teens get their license. Tim founded Zutobi to make world-class driver’s education fun, affordable and easily accessible for all. 2021 has already been an interesting year, and we’re only halfway through it.

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