Quickly Unpacking Google’s Acquisition Of Fitbit
Haystack
NOVEMBER 3, 2019
Usually these M&A posts involve a private startup being purchased, but this past week, we witnessed a different type of deal — Google acquired Fitbit, which had been a public company for nearly four years. Fitbit was started in a previous startup era, raised about $65M in venture capital, went public in 2015, and reached heights of over a $4B market cap. 1/ High End And Low End Disruption – Fitbit ended up owning nearly one quarter of the wearables market.
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