Haystack

JUNE 5, 2018

Satya strikes again. After being installed in 2014 as Microsoft’s new CEO, Nadella has turned around the Seattle ocean liner on a new course after the Ballmer regime. With Microsoft’s stock price (and technology brand) soaring of late, Nadella and his team have not been shy, with blockbuster platform acquisitions like Minecraft and LinkedIn , innovative product scoops like Accompli for email and Sunrise for calendar, and rebranding its very active, SF-based venture arm as “ M12 ” to further its

leadership 71

leadership incumbents culture networking 71

Entrepreneurs' Organization

JUNE 5, 2018

Written for EO by Tom Connell, president of Venetian Blind and Floor Covering Shop, Ltd. My controller closed the door behind him as he walked into my office. That usually meant he needed to talk confidentially to me about an employee or financial matter. This time he came with bad news. One of his clerks was not coming into work and, despite calls to her home and cell phone, she was nowhere to be found.

financing 130

financing finance 130

A Smart Bear

JUNE 5, 2018

Pricing is often more about positioning and perceived value than it is about cost-analysis and unconvincing ROI calculators. As a result, repositioning can allow you to charge many times more than you think. Here’s how. You’ve created a marketing tool called DoubleDown that doubles the cost-efficiency of AdWords campaigns. You heard that right folks — as a marketer, you can generate the same impact, the same number of conversions, the same quality of sales leads, but with half

pitching 232

pitching support 232