How Alternative Proteins Can Win Consumers Over
Revolution
OCTOBER 25, 2022
We've come a long way since the introduction of the first veggie burger in the early 1980s. Today, innovation has spurred a plethora of meat alternatives, but consumer skepticism and startup economics are still barriers to parity with real animal protein. But I believe we are on the precipice of a major shift. Millennials and younger generations are acutely aware of the consequences of global warming (and how cattle contribute to methane emissions) and they are using their purchasing power t
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