The 3 Steps of Provocation-Based Selling
Dream It
APRIL 3, 2020
Geoffrey Moore , acclaimed author of “Crossing the Chasm,” and most recently “Zone to Win” joined us to chat with Steve Barsh on how to provoke customers to increase sales in a downturn. In this episode, the two discussed how you can effectively sell in an environment where budgets are being cut, executive decision-makers are distracted with other priorities, and companies are less inclined to invest in innovation.
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