The #1 Fail Factor Plaguing Startups Today Has Nothing to Do With Sales

99.9% of business gurus today are omitting the most crucial factor in your startup’s success — and it’s causing massive failure.

Rachel Greenberg
Entrepreneurship Handbook
7 min readJan 11, 2024

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The #1 fail factor plaguing startups today has nothing to do with sales. 99.9% of business gurus today are omitting the most crucial factor in your startup’s success — and it’s causing massive failure.
Photo by Grzegorz Walczak on Unsplash

My eyes widened and my ears perked up as a well-known “business guru” quickly glossed over the most valuable topic that didn’t…

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Wall Street Investment Banker → Entrepreneur & Startup Consultant. “Top 10 Entrepreneurs of 2020” Yahoo Finance. CEO of Beta Bowl. Mom of 3 furbabies ❤