Do You Lose Sales Opportunities Because of Sales Execution or Product Insufficiency?
Tomasz Tunguz
NOVEMBER 3, 2018
You have a good pipeline of prospective customers. You pitch them but things aren’t working out. You can see it in your low close rates. They are below 15-20% conversion from sales accepted lead to closed customer. You need to answer an important question: are you losing these opportunities because of sales execution or product insufficiency? Those are the two possibilities.
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