Both Sides of the Table

JUNE 22, 2018

There are times to fight. No great startup has been built without getting one’s knuckles bloody at times. This is especially true because incumbents now know how much is at stake when they let a startup get a huge head start in a market. So if you’re in a battle, if you’re right, if you feel confident you can win and importantly if the prize for winning is worth the fight?

real estate 199

real estate incumbents board capital 199

Entrepreneurs' Organization

JUNE 22, 2018

Written for EO by Linda Anderson. Entrepreneurs continue to embrace the value of traditional websites and quality online content. Done well, content grabs the attention of potential customers and is a great way to humanize your brand and provide proof of expertise. Simply put, organizations should be putting aside time and resources to support a content marketing strategy!

media 130

media strategy support entrepreneurs 130

Haystack

JUNE 22, 2018

I heard this line this past week, and it’s been like a catchy lyric playing over and over again inside my head: “ Their profile is ahead of their proof.” Written another way, when Profile > Proof. It could apply to a company, a startup, a venture fund, and of course, an individual. And it reminded me the profile of any of these entities can be built up, pumped up, and broadcast widely for not much money or effort.

culture 63

culture media energy disruption 63