Don’t Apologize For Your Business Decisions

Stay true to the customers you serve and the boundaries you’ve set.

Anna Burgess Yang
Entrepreneurship Handbook
5 min readNov 6, 2023

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pop art illustration of a silhouette of a woman standing on top of a mountain
Image created via Midjourney

The startup world is eager to dispense advice.

“Do this, not that.”

“Follow these metrics.”

“Here’s the best strategy.”

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