7 Steps to Successfully Launch a Product
StartupNation
OCTOBER 23, 2020
There are thousands of companies creating and promoting thousands of products in the global marketplace each year. You probably haven’t even heard of the vast majority—many of which failed on arrival. According to Harvard Business School research, 95 percent of new products fail in their first year. You may have a great, ground-breaking product idea, but if you haven’t done your due diligence to set your product up for success, you may set yourself up to fail.
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