Tue.Dec 14, 2021

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5 Marketing Goals for 2022

StartupNation

… aaaand just like that, we’re about to say goodbye to 2021. If you’re wondering where did the time go, don’t ask us. We don’t know, either! What we do know, however, is that it’s time to start planning your marketing goals for a brand-new year. Don’t have any goals in mind yet? Well, allow us to give you several ideas with this post of ours. That’s what we’re here for!

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Superside nabs $30M to connect and manage freelance creatives working with in-house marketing and design teams

TechCrunch

As advertising and marketing become increasingly automated and thus commoditized, design has emerged as a savior to help brands stand out. And today, a startup that’s helping companies connect with a wider range of designers and other creatives to meet that demand is announcing a round of funding to fuel its business growth. Superside , which operates a network of freelance creatives that are tapped by companies to work on logos, display ads, packaging, bigger marketing campaigns and other

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How To Use a Fishbone Diagram To Resolve Startup Issues

StartupNation

Fishbone diagrams are tools used to help diagnose the cause of problems. They are also called cause-and-effect diagrams, fish disease, fish snap method, and Ishikawa diagrams. Additionally, these diagrams are typically used in the problem-solving process to understand what could be causing an issue. They help determine possible root causes of a problem by looking at many factors that may influence the situation.

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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration. Wowzi, which connects social media users with advertisers and provides consumer insights, has secured a total of $3.2 million from investors over the last few months, part of wh

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Digitalization: 5 Tech Updates That Will Help You Survive The Recession & Thrive

Lack of digitalization decreases business competitiveness. To thrive, embracing modern solutions becomes essential. The approach to digitalization often aligns with a company's business model. This shift not only boosts productivity but also automates processes and improves security. The tech market offers a wealth of technologies tailored for management, planning, and forecasting, replacing outdated pen-and-paper methods.

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Upcoming Akimbo Small Business Workshop Will Better Prepare You for Challenges

Smart Hustle Magazine

Starting and growing a small business can be extremely challenging. As a business owner, you have to overcome multiple roadblocks to succeed. Money management, fatigue, hiring the right employees, balancing quality and growth, are just a few of the many things that could make your business standstill if you fail to make the right decisions. And don’t forget the mental health challenges that many small business owners face in their entrepreneurial journey.

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9 Reasons Small Business Owners Should Be Thinking About Low-Code/No-Code

Entrepreneur's Handbook

It’s practically impossible to run a business today without technology. Take just a sliver of business?—?say, a Marketing team. At Draftbit, we have separate systems for planning, designing, writing, and analyzing just our social media output. Multiply that across every function that the Marketing team performs, and we manage 20+ pieces of technology to reach potential customers.

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TechCrunch+ roundup: Web3 investor survey, conversational UX, ‘insane IPO pops’

TechCrunch

Most people have experienced the internet only through Web 2.0. Online applications, the social web and software as a service form the fabric of our lives. Lately, many have championed web3 as the internet’s next phase, but the term encompasses so much territory, conversations can be diffuse and there are valid concerns that its complexity will daunt consumers and regulators.

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What Elizabeth Holmes’ Trial Tells Us About Silicon Valley

Entrepreneur's Handbook

By focusing on fraud, the public is missing the real story Continue reading on Entrepreneur's Handbook ».

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Staircase steps up effort to build the ‘AWS Marketplace for the mortgage industry’ with fresh $18M

TechCrunch

If you’ve ever had to apply for a mortgage, you know that it can be a time-consuming, expensive and often painful process — both in terms of just filling out the application and then waiting for the transaction to close. In recent years, a number of digital lenders have emerged to bring more technology to the process with the goal of making it all less tedious and slow.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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GCUC Workplace Trends with Liz Elam Season 4

GCUC

In this season of Workplace Trends, we focus on the future of work. What has happened in the past year, what is next for. The post GCUC Workplace Trends with Liz Elam Season 4 appeared first on GCUC Community.

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In-person event sound service Mixhalo raises $24M

TechCrunch

It’s been an exceedingly difficult couple of years for live performers. And with live events drawing to a close comes a good deal of collateral damage for all of the many facets of the industry such performances directly and indirectly support. Back in June, as things were tentatively reopening, Mixhalo CEO John Vars told TechCrunch that the low-latency, in-person audio streaming service used the pandemic as an opportunity to “step back and laser-focus on improving our core product.

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University of the People: A Crypto-First Endowment for Borderless Learning

Continuations

A bit over a decade ago, Susan and I stumbled over a piece in the New York Times that announced plans for a “ Free Global University That Will Be Online Only. ” We reached out to Shai Reshef , the entrepreneur who had announced this audacious idea, and have been supporters ever since. “Talent is equally distributed, opportunity is not” is a great summary of the problem that University of the People is helping to address.

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Pair Eyewear focuses on adult glasses as it takes in $60M

TechCrunch

Purchasing new glasses used to be about finding the right pair that would go with everything until you needed the next set. Pair Eyewear turned that on its head with magnetic frames, called Top Frames, that enable glasses-wearers to change their style with any outfit or any occasion for as little as $25. Between 2020 and 2021, Pair grew its revenue 10 times year over year and attracted the attention of investors who pumped $60 million of new Series B funding into the company to give Pair $73.5 m

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PE Mastery: CAPTARGET's Playbook for Quality Lead Flow

CAPTARGET presents a masterclass in M&A deal sourcing. Learn to cast a wide net, embracing seller self-identification. Consistency is the linchpin: keep the origination process steady for a reliable flow of opportunities. Diversify your tactics, employing various tools and vendors. Tech matters! Understand DNS settings, domain authority, and brand presence for optimal outreach.

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[PRESS RELEASE] UAE business leaders introduce Emirati startups to Israelis at OurCrowd-Emirates Angels Event

OurCrowd

Jerusalem & Abu Dhabi, Oct. 13, 2020 – OurCrowd, the world’s largest global venture investing platform and Emirates Angels Investors Association, the leading Emirati angel investment network, today held an online event which gave Israeli investors and entrepreneurs their first glimpse of the tech opportunities available in the United Arab Emirates.

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Cybersecurity startup Guardio, now with 1M users of its browser extension, raises its first funding: $47M led by Tiger Global

TechCrunch

Some say that antivirus software that you install on your PC may have run its course when it comes to the next generation of computing in the cloud. Today a startup that has built what it believes comes next is making some news with a large funding round, its first outside money. Guardio — which has built a browser extension that monitors for suspicious and malicious activity when you are on the web or using any digital service that interconnects using the internet (think messaging service

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[Intuition Robotics in GlobeNewswire] Questex announces the winners of the Fierce Healthcare Innovation Awards 2021

OurCrowd

Awards Program Showcases Outstanding Innovation Driving Improvements and Transforming the Healthcare Industry. Read more here. The post [Intuition Robotics in GlobeNewswire] Questex announces the winners of the Fierce Healthcare Innovation Awards 2021 appeared first on OurCrowd Blog.

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Google-backed neobank Open acquires Finin for $10 million

TechCrunch

Open has acquired consumer neobanking startup Finin for $10 million as the Bangalore-based, Google-backed business-focused neobanking platform looks to broaden its offerings and deepen relationships with banks. The deal involves both cash and stock, the two said. Launched in 2019, Finin is among the first consumer-focused neobanking startups in India.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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[First Digital Bank in Calcalist] Israel’s First Digital Bank secures $120 million Series A at $320 million valuation

OurCrowd

The Israeli AI-based digital bank has secured investments led by renowned Swiss wealth management group Julius Baer, Japanese financial conglomerate SBI, and China-based technology company Tencent. Read more here. The post [First Digital Bank in Calcalist] Israel’s First Digital Bank secures $120 million Series A at $320 million valuation appeared first on OurCrowd Blog.

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Weather-focused IBISA raises seed round to back its microinsurance solutions for low-income small farmers

TechCrunch

Agricultural microinsurance startup IBISA announced that it has raised a seed round of €1.5 million – approximately $1.70 million. The round was led by London-based specialized investor Insurtech Gateway, with participation from Rockstart’s AgriFood fund and others. Microinsurance typically refers to offering coverage to low-income people against a specific class of risks.

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How These Two Women Are Changing the Braless Clothes Movement

Entrepreneur - Entrepreneurs Category

Founders Heather Eaton and Jane Dong are out to change things for women with bigger cup sizes.

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Garner Health raises $45M Series B for ‘totally objective’ doctor review service

TechCrunch

When you shop for a holiday gift, you probably read at least one review. Garner Health’s bet is when you look for a doctor, you’ll want to do the same thing — but you’ll find that existing reviews aren’t enough to go on. . Garner Health, founded in 2019, is a service designed to help people sort through doctors. The company contracts with employers who offer health plans to workers.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Supply Chains and Semiconductors: How the Past Year has Shaped M&A Activity

Secure Docs

The release of pent-up demand, coupled with a hospitable financial environment, has made 2021 a record-breaking year for M&A activity, even without counting the fourth quarter. This powerful demand is reflected in the broader economy. From startups to semiconductors, the supply side is struggling to catch up. The world continues to grapple with supply chains challenges, as robust demand clashes with production and distribution networks weakened by the pandemic.

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BHub secures $20M to become LatAm companies’ back-office administrator

TechCrunch

BHub announced Tuesday that it took in a new round of capital just three months after receiving $4.4 million in pre-seed investment to offer full back-office SaaS for small and medium businesses in Latin America. Monashees and Valor Capital Group are doubling down on their investment in the company by leading an inside round of $20 million in Series A funds that included QED Investors, Picus Capital and Clocktower Technology Ventures.

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Here’s how to live: Learn.

Derek Sivers

Learning is underrated. People wonder why they’re not living their ideal life. Maybe they never learned how. You get healthy by learning healthy habits. You get wealthy by learning valuable skills. You build a great interpersonal life by learning people skills. Most misery comes from not learning these things. The biggest obstacle to learning is assuming you already know.

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Mobility software startup Apex.ai lands supplier giants Continental, ZF as investors

TechCrunch

The four years that Apex.ai spent rewriting — and then safety certifying — the robot operating system to give automakers and other mobility companies a toolkit to integrate software applications into vehicles has paid off. The startup founded by Bosch veterans and automated systems engineers Jan Becker and Dejan Pangercic has attracted a number of new strategic and private investors, including suppliers Continental and ZF in a Series B $56.5 million fundraising round led by Orillion.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.