My Client Is Secretly Building a Business Around a Fictional Character

And it just might work.

Rachel Greenberg
Entrepreneurship Handbook
5 min readJun 18, 2021

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fictional character that is the center of my client’s startup
Photo by Paolo Nicolello on Unsplash

“Are you alone?” her voice quivered, and her eyes darted from side to side nervously. This client was about to divulge a major bombshell, and she swore me to secrecy before allowing me into the fold of her new business venture.

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Wall Street Investment Banker → Entrepreneur & Startup Consultant. “Top 10 Entrepreneurs of 2020” Yahoo Finance. CEO of Beta Bowl. Mom of 3 furbabies ❤