Don’t Take Money for Your Startup From Friends and Family Before Telling Them the Real Risks

Yes, they’re likely to lose all their money, but that’s not even the worst part.

Aaron Dinin, PhD
Entrepreneurship Handbook
5 min readOct 9, 2023

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The excitement of an investment in your tech startup by Grandma won’t last long…

Startups often raise their first rounds of seed capital from people they know best — relatives and other people in their lives whom they’re close with. This is called a…

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I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com