Tue.Jun 30, 2020

Marketing as a Human Being to Human Beings

Co Starters

You Already Have the Most Important Tool for Effective Marketing. Marketing” and “pandemic” are two words that scare people on their own—it’s no wonder that their combination is a living nightmare for many entrepreneurs.

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Mail Hosts

A VC: Musings of a VC in NYC

I got a question this past weekend that kind of stumped me. The question is – are there any really good mail hosts other than Gmail and Outlook? I realize that Yahoo still operates a mail host as does AOL. And that many of the ISPs offer mail hosting. But all of those feel like 20 year old technology. Of course I could be wrong about that. I am not talking about mail clients like Superhuman and Hey and others (including Apple and Microsoft’s mail clients).

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One man’s mission to renew Ecuadorian communities after a natural disaster

Young Leaders of the Americas Initiative

By Jewelle Saunders. 2016 YLAI Fellow Marco Mendieta is working hard to develop the small business community of Ecuador and regenerate the economy following the devastating earthquake of 2016.

expanding equity in STEM innovation: showcasing female founders of color

Venture Well

Innovation and entrepreneurship are fundamental drivers of economic growth.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

A Taxonomy of Customer Pains and Benefits

Paul G. Silva

Your company’s value proposition must provide benefits that perfectly match your customers’ pains. First-time entrepreneurs asked to document their hypotheses about Pains and Benefits often experience “blank canvas” paralysis , the inability to get started because of a lack of a clear starting point. This blog post aims to provide a set of categories and examples to guide an entrepreneur to find the relevant pain hypotheses. Each heading lists a category of Pain/Benefit.

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La misión de un hombre para renovar las comunidades del Ecuador después de una catástrofe natural

Young Leaders of the Americas Initiative

Por Jewelle Saunders. Marco Mendieta (becario de YLAI en 2006) trabaja arduamente para crear la comunidad de pequeñas empresas del Ecuador y regenerar la economía tras el devastador terremoto de 2016.

IBM Study Says Working From Home Is a Huge Security Risk

Smart Hustle Magazine

Working from home is awesome. However, for many employees of companies it's a security threat, says an IBM study.

The Future Came Early


Traditionally, corporations that invest in innovation during a crisis outperform peers by up to 30% during recovery, a recent McKinsey report reveals.

Three Super Cool Marketing Services You Never Heard Of

Smart Hustle Magazine

There's so many amazing marketing services available to help you grow your business. I'm not referring to email services from Mailchimp, or CRM services from Thryv, Keap or vCita. I'm not even talking about website building tools from Wix or Squarespace.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

[OurCrowd in Crowdfund Insider] Israel Is Reportedly Preparing to Finally Roll Out its Fintech Regulatory Sandbox Program, which is Part of Proposals in New Arrangements Law


Israel-based OurCrowd, the world’s largest investment crowdfunding platform, recently announced the launch of a $100 million Pandemic Innovation Fund. The Fund will invest in both new startups and certain companies already included in OurCrowd’s existing portfolio. Read more here.

TikTok Is Banned In India. Why Owning Your Customer Data Is Critical.

Smart Hustle Magazine

A few years ago I was at a gathering of the National Speakers Association and keynote speaker Jay Bear said don't build your business on rented land. By that he meant, be sure to build your own email list and not just rely on social media.

[Morphisec in Security Boulevard] How COVID-19 Has Altered the Enterprise Cyberattack Landscape


Since early March, the team at Morphisec Labs has been supporting enterprises as they shift to distributed workforces in response to COVID-19.

Office Hours with Adam FitzGerald, Hashicorp, on Developer Evangelism

Tomasz Tunguz

On Wednesday, July 15th at 10 AM PT, Redpoint Office Hours will welcome Adam FitzGerald, the VP of Developer Relations at HashiCorp. Prior to HashiCorp Adam was the Head of Worldwide Developer Marketing at AWS and held senior positions at Pivotal, VMware, and SpringSource.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

[DailyPay in PR Newswire] DailyPay Taps David Dyar to Lead Engineering and Accelerate Adoption in a Post-Covid World


DailyPay the leading provider of the daily pay benefit, today named David Dyar as Senior Vice President, Engineering. Dyar will lead DailyPay’s technology efforts that include software engineering, development operations and quality assurance. Read more here.

New video: Ideas for Hedge Funds to Identify Macro Themes and Trade Ideas

David Teten - VC

I recently presented at Alpha Events’ “AI and Data Science in Trading” conference on new methods to identify macro trends (especially technology macro trends), and more narrowly trade ideas for public market investors. They’ve just posted the video here , and the slide deck is below: I’m drawing from my research on origination for private equity/VC funds ; how large corporates can identify the most relevant disruptive companies ; and elicitation.

[Ripple in Green Queen] Chinese Confectionery Firm Multizen Invests In Vegan Dairy Startup Ripple Foods


Multizen, one of the largest B2B confectionery and snack companies in the Greater China region, has recently announced investment into Californian vegan pea-based dairy brand Ripple Foods.

[Syqe in Red Herring] Israeli Startup Syqe Proves Microdosing Cannabis Relieves Pain Without Side Effects


Research conducted by Israeli startup Syqe Medical shows that extremely low doses of the psychoactive constituent THC relieve pain without side effects common to cannabis. Read more here.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

[Taranis in PR Newswire] 2020 PrecisionAg® Awards of Excellence Recipients Announced


Crop Adviser/Entrepreneur Award: Ofir Schlam, Co-Founder and CEO, Taranis. Schlam is a 4th generation farmer, software developer, and computer science expert who merges his background in farming and tech to create precision agriculture technologies. Read more here.

[enVerid in WFMZ] enVerid Systems’ New COVID-19 Guidance Finds Filtration an Effective and Less Costly Option for Commercial Buildings


enVerid Systems, provider of intelligent air scrubbers called HVAC Load Reduction® (HLR®) modules, today issued new direction for building owners and mechanical, electrical and plumbing (MEP) professionals for mitigating airborne transmission of the SARS-CoV-2 virus within commercial buildings.

[Signals Analytics in PR Newswire] Signals Analytics Powers the Future of Market Intelligence with its Latest Advanced Analytics Platform Rollout, Incorporating Cutting-Edge NLP Breakthroughs and Other AI-Led Capabilities for Enhanced Accuracy, Granularity and Usability of External Data


Signals Analytics, the next generation advanced analytics platform that leverages external data to uncover trends and predictive insights, today announces a new rollout of its award-winning platform, leveraging breakthroughs in NLP, machine learning and other capabilities that enhance the precision, detail and utilization of advanced analytics in the enterprise. Read more here.