The AI Agency - A Novel GTM for Machine Learning SaaS Startups
Tomasz Tunguz
JANUARY 17, 2019
In 2015, I wrote about the trade-off facing vertical SaaS companies. Vertical SaaS companies focus their efforts on a particular group of customers. Procore targets construction with their software and Veeva targets pharmaceuticals with their CRM. This concentration limits the market size, but improves product market fit. Both of those businesses are now worth more than $3B.
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