TechCrunch

JUNE 25, 2022

Just as one company’s success shouldn’t cast a halo on its vertical’s brethren, one company’s layoffs don’t quite mean that its competitors are equally screwed. Instead, I think that changes within a particular startup can be used as benchmark questions for their larger market; in other words, we can use the micro to better understand the macro. With that in mind, I want to talk about MasterClass’ decision to lay off 20% of its staff, around 120 people, across all teams.

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Hunter Walk

JUNE 25, 2022

What Makes A Culture “Bad” Isn’t Just That You Don’t Like It. I won’t invest in a startup that doesn’t care about its culture. Because a culture is going to form regardless so you might as well be deliberate about it. And it’s with your first hires that your intended culture will be solidified, evolved, mutated, or challenged. So be thoughtful about the characteristics you seek out; the motivations of those individuals; the processes and practices you put into place at the startup; and the beha

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TechCrunch

JUNE 25, 2022

Welcome to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here. My home country’s president, Emmanuel Macron, wants to have 100 French unicorns by 2030. Economy minister Bruno Le Maire, 10 homegrown decacorns.

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Red Rocket

JUNE 25, 2022

No two individuals are the same. So why shotgun approach your marketing efforts with a "one-size-fits-all" marketing approach. You need to figure out the key personas you are targeting, and where they are in their customer journey, and tailor your messaging accordingly, for maximum success. This article will teach you how. Read the rest of this post in Entrepreneur , which I guest authored this week.

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